February saw long-time official NASCAR tire partner Goodyear debut a new ‘No Last Lap’ campaign to leverage the series’ flagship Daytona 500 race, to promote the company’s sponsorship extension and to celebrate the US stock car series’ 75th anniversary. Goodyear, the exclusive tire for NASCAR’s top three national series, based its activation around the… Continue reading NASCAR Tire Partner Goodyear Marks Renewal & Series 75th Anniversary Via ‘No Last Lap’ At Daytona 500
Tag: Tyres
Luna Rossa Prada Pirelli’s ‘Challengers For Now’ Web Series Rolls Out Prior To 2021 America’s Cup
June and July saw the roll out of the first series of an original web series from the Luna Rossa Prada Pirelli Team called ‘Challengers for Now’. The four-part online video season, created in collaboration with creative agency M&C Saatchi, debuted on the team’s own digital channels and was amplified socially by sponsors Pirelli… Continue reading Luna Rossa Prada Pirelli’s ‘Challengers For Now’ Web Series Rolls Out Prior To 2021 America’s Cup
Bridgestone ‘Chase Your Dreams’ Expands in South Africa Via Semenya’s ‘Woman Of Strength’
Worldwide Olympic Partner Bridgestone’s latest creative in its ongoing ‘Chase Your Dreams’ Tokyo 2020 platform sees Bridgestone South Africa roll out a new film telling the powerful story of one of the world’s most iconic athletes – Caster Semenya. The film explore Semenya’s dreams, the resilience instilled in her by her family and community… Continue reading Bridgestone ‘Chase Your Dreams’ Expands in South Africa Via Semenya’s ‘Woman Of Strength’
Continental Leverages Giro Sponsorship With Non-Skid Paint Product Programme ‘GripLine’
To activate the second year of its official sponsorship of the Giro D’Italia, tyre giant Continental launched a product-led programme called GripLine which introduced the first paint with added micro rubber granules to increase the grip of road markings. The background to the initiative lies in Continental, one of the world’s biggest tyre manufacturers,… Continue reading Continental Leverages Giro Sponsorship With Non-Skid Paint Product Programme ‘GripLine’
Bridgestone ‘Clutch Performance’ Campaign Focuses On Home Town NFL Draft
Long-time NFL sponsor Bridgestone believed the 2019 NFL Draft in its home town of Nashville would bring even more eyeballs to and engagement with its tires than in previous years so ran an integrated, multi-platform ‘Clutch Performance’ campaign to activate its NFL rights. Bridgestone, the official tire of the NFL, this year welcomed football fans from around the… Continue reading Bridgestone ‘Clutch Performance’ Campaign Focuses On Home Town NFL Draft
Yokohama Leverage Chelsea Shirt Deal To Launch Multi-Market Brand & Sales ‘Drive For More’ Campaign
In the first quarter of 2018, Japanese tyre giant Yokohama leveraged its shirt sponsorship with Chelsea FC through a global brand and sales campaign which set out to showcase the synergies between the brand and club called ‘Drive For More’ Territory: International (Primary: India, Malaysia, Vietnam, France and Iberia) Agency: Pitch Marketing Group… Continue reading Yokohama Leverage Chelsea Shirt Deal To Launch Multi-Market Brand & Sales ‘Drive For More’ Campaign
Bridgestone Activates IOC & Aus/NZ Team Tie-Ups Via PyeongChang ‘Chase Your Dream’ Snowboard/Ski Ads
The second week of January, ahead of the start of PyeongChang 2018 on 9 February, saw Bridgestone leverage its trio of global and market-specific Olympic sponsorships with linked local campaigns fronted by Australian snowboarder Belle Brockhoff and New Zealand freeskier Beau-James Wells. The global tyre giant, a Worldwide International Olympic Committee partner, is also… Continue reading Bridgestone Activates IOC & Aus/NZ Team Tie-Ups Via PyeongChang ‘Chase Your Dream’ Snowboard/Ski Ads
Vice Sports & Michelin Link On ‘The 16 Project’ Stories Of 16 16-Year-Old Rising Sports Stars
Vice Sports, the self-proclaimed media channel dedicated to telling stories ‘beyond the game’ has linked with Michelin for a video and editorial series called ‘The 16 Project’ which profiles 16 athletes who were 16 years old in 2017. Each of these young athletes are rising stars in their sports and the project’s profiles, presented… Continue reading Vice Sports & Michelin Link On ‘The 16 Project’ Stories Of 16 16-Year-Old Rising Sports Stars
Apollo Tyres Leverages Man Utd Partnership Via #EarnTheJersey Game-Led Augmented Reality App
Apollo Tyres activates its Manchester United multi-market sponsorship with an augmented reality gaming app called #EarnTheJersey. The Indian headquartered brand celebrates its status as Man Utd’s official worldwide tyre partner with a mobile/digital gaming initiative based around scanning and swiping the brand’s logo to win signed club shirts. The #EarnTheJersey app leverages the… Continue reading Apollo Tyres Leverages Man Utd Partnership Via #EarnTheJersey Game-Led Augmented Reality App
Ozil, Oxlade-Chamberlain & Mustafi Compete In The ‘Cooper Tire Reaction Challenge’
As the season reaches a climax, Arsenal Football Club’s official tire partner Cooper Tire is leveraging its rights by testing player reaction speeds and accuracy in a campaign called ‘The Cooper Tire Reaction Challenge’. Attacking midfielders Alex Oxlade-Chamberlain and Mesut Özil lined-up with defender Shkodran Mustafi to showcase their dead ball accuracy. The challenge… Continue reading Ozil, Oxlade-Chamberlain & Mustafi Compete In The ‘Cooper Tire Reaction Challenge’
Bridgestone UK Launches Olympic ‘Chase Your Dream, No Matter What’ With Thompson/Mears/Hull
Tyre giant and IOC TOP sponsor Bridgestone is activating its Olympic rights in the UK with an athlete fronted campaign, called ‘Chase Your Dream, No Matter What’, that promotes the idea that anything is possible if you the belief and support. Spearheaded by a trio of British athlete endorsers – decathlon legend Daley Thompson,… Continue reading Bridgestone UK Launches Olympic ‘Chase Your Dream, No Matter What’ With Thompson/Mears/Hull
Goodyear’s #AkronBorn Ambush Links HQ Hometown To James/Curry NBA Finals
Goodyear is celebrating its hometown Akron by leveraging NBA Finals excitement with a baby-friendly campaign celebrating city natives and star players LeBron James and Stephen Curry called ‘Akron Born’. As well as being the birthplace of the superstar ballers and team leaders of the final franchises (the Cleveland Cavaliers and the Golden State Warriors),… Continue reading Goodyear’s #AkronBorn Ambush Links HQ Hometown To James/Curry NBA Finals
