To activate its rights as the new official sponsor of the 2022 edition of the Giro D’italia, iconic Italian bike brand Bianchi rolled out an episodic pedal-powered ‘Reflections’ road movie series fronted by former cycling star Nicholas Roche telling race-related stories of people, places and bicycles and promoting its bike range. Roche, a former… Continue reading Giro D’italia Sponsor Bianchi Rolls Out ‘Giro Reflections’ Online Video Series With Nicholas Roche
Tag: Giro D’Italia
Continental Leverages Giro Sponsorship With Non-Skid Paint Product Programme ‘GripLine’
To activate the second year of its official sponsorship of the Giro D’Italia, tyre giant Continental launched a product-led programme called GripLine which introduced the first paint with added micro rubber granules to increase the grip of road markings. The background to the initiative lies in Continental, one of the world’s biggest tyre manufacturers,… Continue reading Continental Leverages Giro Sponsorship With Non-Skid Paint Product Programme ‘GripLine’
Northern Ireland Tourist Board & Giro d’ Italia 2014: ‘Be Part Of The Start’ Review
The Giro d’Italia is one of the world’s largest and most important cycle races, probably second only in prestige to the Tour de France. The race takes place on an annual basis over a 23-day period, taking in many of Italy’s most spectacular sites over the weeks of the race. In recent years, the… Continue reading Northern Ireland Tourist Board & Giro d’ Italia 2014: ‘Be Part Of The Start’ Review
