The final phase of Toyota’s ‘In Crazy We Believe’ activation of its sponsorship of the victorious Team Emirates New Zealand America’s Cup team began at the start of March with a hero spot supported by a set of team member Q&A style interviews and culminated in celebratory social posts. The regatta’s final phase… Continue reading Toyota ‘Crazy Proud’ Climax To Victorious Team New Zealand America’s Cup Activation
Tag: Americas Cup
Team Emirates New Zealand Sponsor Spark Opens ‘Spark 5G Race Zone’ Immersive Experience
New Zealand telco Spark brings its partnership with Team Emirates New Zealand by opening a ‘5G Race Zone’: an immersive, multi-sensory experience that aims to get New Zealanders closer than ever before to the country’s home team and to the America’s Cup. Objective: It was back in X that Spark signed on… Continue reading Team Emirates New Zealand Sponsor Spark Opens ‘Spark 5G Race Zone’ Immersive Experience
Luna Rossa Prada Pirelli’s ‘Challengers For Now’ Web Series Rolls Out Prior To 2021 America’s Cup
June and July saw the roll out of the first series of an original web series from the Luna Rossa Prada Pirelli Team called ‘Challengers for Now’. The four-part online video season, created in collaboration with creative agency M&C Saatchi, debuted on the team’s own digital channels and was amplified socially by sponsors Pirelli… Continue reading Luna Rossa Prada Pirelli’s ‘Challengers For Now’ Web Series Rolls Out Prior To 2021 America’s Cup
Toyota’s 8-Piece ‘In Crazy We Believes’ Activates 28-Year Emirates Team New Zealand Tie-Up
Toyota celebrated its 28 years of unwavering belief in and enduring support for Emirates Team New Zealand with an eight-piece, multi-channel sailing activation called ‘In Crazy We Believe’. The campaign, developed in harness with creative agency Saatchi & Saatchi and Assembly, will roll out through the year across TV, digital video, social media and… Continue reading Toyota’s 8-Piece ‘In Crazy We Believes’ Activates 28-Year Emirates Team New Zealand Tie-Up
ASB’s Goodbye To The ‘Ghost of San Francisco’ Leverages Emirates New Zealand Team’s America’s Cup Win
Early July sees ASB release a new campaign called ‘The Ghost of San Francisco’ which activates its supplier partnership with the victorious Emirates Team New Zealand. The campaign roll out is timed to coincide with the team’s triumphant return home and the initiative is a homecoming tribute to the sailing team’s historic victory in… Continue reading ASB’s Goodbye To The ‘Ghost of San Francisco’ Leverages Emirates New Zealand Team’s America’s Cup Win
