Tyre giant and IOC TOP sponsor Bridgestone is activating its Olympic rights in the UK with an athlete fronted campaign, called ‘Chase Your Dream, No Matter What’, that promotes the idea that anything is possible if you the belief and support. Spearheaded by a trio of British athlete endorsers – decathlon legend Daley Thompson,… Continue reading Bridgestone UK Launches Olympic ‘Chase Your Dream, No Matter What’ With Thompson/Mears/Hull
Tag: #NoMatterWhat
Rihana Fronts Next Phase of Puma’s #NoMatterWhat Training Initiative
Sportswear brand Puma adds an extra, non-sports dimension to its current #NoMatterWhat ‘training’ initiative with a US campaign strand fronted by pop star Rihanna. Spearheaded by a striking black and white video that centres on stylish images of key moments in the Barbados-born star’s life are projected on her body. The artist herself… Continue reading Rihana Fronts Next Phase of Puma’s #NoMatterWhat Training Initiative
