Ozil, Oxlade-Chamberlain & Mustafi Compete In The ‘Cooper Tire Reaction Challenge’

As the season reaches a climax, Arsenal Football Club’s official tire partner Cooper Tire is leveraging its rights by testing player reaction speeds and accuracy in a campaign called ‘The Cooper Tire Reaction Challenge’.   Attacking midfielders Alex Oxlade-Chamberlain and Mesut Özil lined-up with defender Shkodran Mustafi to showcase their dead ball accuracy.   The challenge… Continue reading Ozil, Oxlade-Chamberlain & Mustafi Compete In The ‘Cooper Tire Reaction Challenge’

Bridgestone UK Launches Olympic ‘Chase Your Dream, No Matter What’ With Thompson/Mears/Hull

Tyre giant and IOC TOP sponsor Bridgestone is activating its Olympic rights in the UK with an athlete fronted campaign, called ‘Chase Your Dream, No Matter What’, that promotes the idea that anything is possible if you the belief and support.   Spearheaded by a trio of British athlete endorsers – decathlon legend Daley Thompson,… Continue reading Bridgestone UK Launches Olympic ‘Chase Your Dream, No Matter What’ With Thompson/Mears/Hull

Auto Accessories Outfit WeatherTech Taps Political Hot Topic In ‘Made In The USA’ Super Bowl Spot

The car floor mats, car products and driving accessories manufacturer has built a campaign around its own employees and is using the Super Bowl as a platform to drive home the fact that its products are made in America (unlike the products in Trump’s own hotels apparently).   WeatherTech, which has a heritage of motor… Continue reading Auto Accessories Outfit WeatherTech Taps Political Hot Topic In ‘Made In The USA’ Super Bowl Spot