Tyre giant and IOC TOP sponsor Bridgestone is activating its Olympic rights in the UK with an athlete fronted campaign, called ‘Chase Your Dream, No Matter What’, that promotes the idea that anything is possible if you the belief and support. Spearheaded by a trio of British athlete endorsers – decathlon legend Daley Thompson,… Continue reading Bridgestone UK Launches Olympic ‘Chase Your Dream, No Matter What’ With Thompson/Mears/Hull
Tag: Daley Thompson
MINI Britalian Job Short Film Pushes Team GB Partnership
To promote its partnership with Team GB and Paralympic Team GB, MINI has released a short film called ‘Britalian Job’ which updates the classic 1969 movie by bringing its spirit to London 2012. The film stars several British sporting legends attempting to track down a motorcycle-riding thief who has stolen Olympic gold medals,… Continue reading MINI Britalian Job Short Film Pushes Team GB Partnership
Adidas London2012 Twitter/TV Urges Brits 2 Take The Stage
Take The Stage, adidas London 2012 rallying cry, is its biggest ever campaign and has been rolling out through April through multiple strands and channels. The campaign’s umbrella objective is to build self belief and encourage the citizens of the Olympic host nation not to be afraid of sharing their talents (sporting, musical and… Continue reading Adidas London2012 Twitter/TV Urges Brits 2 Take The Stage
