Our presentation at Contagious’ Now/Next/Why explores the Olympic strategic shift from brand focused activation to consumer experience. Download presentation pdf.
Tag: LOCOG
BA’s Paralympic Projection Welcomes Air Passengers
British Airways welcomes passengers and Paralympic athletes arriving for London 2012 through Heathrow with huge images of ParalympicGB star athlete Shelly Woods projected on to a BA engineering hangar. The projections, which can be seen by those in planes as they touch down at Heathrow, include the tagline ‘Welcome to our manor’ (along with… Continue reading BA’s Paralympic Projection Welcomes Air Passengers
Lloyd’s Facebook ‘Olympic Spirit’ & ‘Torchview Tagging’
LOCOG’s domestic banking partner Lloyds TSB placed Facebook at the heart of its Olympic activation programme by integrating the social media site into several strands of its overarching community-based campaign. With an umbrella objective of bringing the Games into the bank’s local communities and enabling its customers across the UK to personally experience and… Continue reading Lloyd’s Facebook ‘Olympic Spirit’ & ‘Torchview Tagging’
Sally Hancock on Lloyds TSB’s London 2012 Journey
Heineken Paints Pubs Green To ‘Celebrate London 2012’
It used to be about painting the town red, but Heineken is busy painting 150 London pubs in its corporate green as it activates the latest phase of its ongoing Celebrate London 2012 Olympic campaign. The Dutch-owned brewer is kitting out selected London pubs with a slew of banners, posters, beer taps and Olympic-branded… Continue reading Heineken Paints Pubs Green To ‘Celebrate London 2012’
GSK Consumer Ads Highlight Anti-Doping Olympic Role
GlaxoSmithKline (GSK) is leveraging its Olympic rights to launch its first ever UK consumer-facing corporate brand campaign. GSK, the official laboratory services provider for London 2012, is showcasing its anti-doping operations during the Olympics with a new multi-million pound campaign created by TBWA\London. The initiative, which uses the strapline ‘The crowd is… Continue reading GSK Consumer Ads Highlight Anti-Doping Olympic Role
EDF’s Tweet-Powered Mood Campaign ‘Energy Of Nation’
With the Games just a few days away, EDF becomes another London 2012 sponsor to switch its Olympic activation focus from loyalty to patriotism. The utilities company’s latest Tweet-powered campaign, ‘Energy Of The Nation’, launches on 19 July and aims to measure the mood of the country during the Olympics and Paralympics. Using… Continue reading EDF’s Tweet-Powered Mood Campaign ‘Energy Of Nation’
Adidas’ GB Fans Beckham Photo Booth Surprise
Beckham may not have made Team GB’s Olympic football team, but he certainly made the day of 60 or so lucky Olympic fans when he joined them in a surprise photo booth adidas stunt. A fresh and fun part of Adidas’ ‘Take The Stage’ activation of its London 2012 sponsorship programme (which included… Continue reading Adidas’ GB Fans Beckham Photo Booth Surprise
Omega Joins Olympic Music Trend With ‘Start Me Up’
Omega, the official timekeeper for London 2012, continues to roll out its Games activation fronted by a global TV spot featuring the watch brand’s Olympic brand ambassadors. The creative idea behind the commercial focuses on the pivotal few seconds before a sportsman begins to compete and the spot stars UK heptathlete Jessica Ennis,… Continue reading Omega Joins Olympic Music Trend With ‘Start Me Up’
Innocent’s ‘Tweet For A Seat’ Olympic Ticket Competition
The official smoothie and juice of the London 2012 Olympic Games, Innocent, has launched a simple ticket giveaway to various Olympic events in the form of a two-week Twitter campaign called ‘Tweet For A Seat’. The campaign, which aims to build its social media following, launched in early June and revolves around the brand’s… Continue reading Innocent’s ‘Tweet For A Seat’ Olympic Ticket Competition
GE, EDF, Innovision & Mayor Light Tower Bridge Rings
London’s famous Tower Bridge has become the first of the city’s major landmark’s to be turned into a heavyweight London 2012 architectural icon. With just one month to go before the start of the games, a huge set of Olympic rings were lit up by a spectacular new lighting system on the bridge.… Continue reading GE, EDF, Innovision & Mayor Light Tower Bridge Rings
Adidas’ Olympic & Team GB ‘Take The Stage’ Part Two
Official Olympic and Team GB sportswear partner Adidas used the final of Euro 2012 to unveil the next phase of its #Take The Stage’ London 2012 campaign. Led by a set of new TV spots, the latest work focuses on the British stars who the nation hopes will be lighting up the games… Continue reading Adidas’ Olympic & Team GB ‘Take The Stage’ Part Two
