GlaxoSmithKline (GSK) is leveraging its Olympic rights to launch its first ever UK consumer-facing corporate brand campaign. GSK, the official laboratory services provider for London 2012, is showcasing its anti-doping operations during the Olympics with a new multi-million pound campaign created by TBWA\London. The initiative, which uses the strapline ‘The crowd is… Continue reading GSK Consumer Ads Highlight Anti-Doping Olympic Role
