Premium automotive brand Mercedes-Benz used its precious status as one of just three US sponsors of The Masters tournament to launch its new American marketing campaign The new ‘What Makes Us’ campaign in the USA focuses on the priorities that got the brand to its marketing leading premium automotive position: unmatched comfort, top-tier driving performance,… Continue reading Mercedes Activates Masters Sponsorship Via ‘What Makes Us’ Campaign (+ Ambassador Work, Digital, Transport, Display & Branded Space)
Tag: Domestic Sponsor
Lloyd’s Facebook ‘Olympic Spirit’ & ‘Torchview Tagging’
LOCOG’s domestic banking partner Lloyds TSB placed Facebook at the heart of its Olympic activation programme by integrating the social media site into several strands of its overarching community-based campaign. With an umbrella objective of bringing the Games into the bank’s local communities and enabling its customers across the UK to personally experience and… Continue reading Lloyd’s Facebook ‘Olympic Spirit’ & ‘Torchview Tagging’