Where’s the best location for any football team to promote its new shirts? In the local neighbourhood where the team plays its home games and where the hard core fans live of course. This is the insight and truth around which French side Red Star FC created its 2019 new kit campaign. The… Continue reading Red Star Creates Google Street View Look Book ‘Our Shirt. Our Hood’ Spearheads Shirt Launch
Tag: Street View
Lloyd’s Facebook ‘Olympic Spirit’ & ‘Torchview Tagging’
LOCOG’s domestic banking partner Lloyds TSB placed Facebook at the heart of its Olympic activation programme by integrating the social media site into several strands of its overarching community-based campaign. With an umbrella objective of bringing the Games into the bank’s local communities and enabling its customers across the UK to personally experience and… Continue reading Lloyd’s Facebook ‘Olympic Spirit’ & ‘Torchview Tagging’
Arcade Fire & Google Link On Personal Music Video
Not strictly traditional sponsorship, but rather a brand alliance/commercial paartnership initiative saw band Arcade Fire partner with Google to create amazing animation and footage to form The Wilderness Downtown. Combining the band’s ‘We used to wait’ (a song about nostalgic letter writing) with mash ups from Chrome and Google’s location based Street View and… Continue reading Arcade Fire & Google Link On Personal Music Video
