Nike teamed up with agency AnalogFolk to create a new personalised membership platform for the consumers and athletic community of Hong Kong promoted via an online and in-store promotional campaign. Territory: Hong Kong Agency: AnalogFolk Objective: Nike has a global ambition to be a true partner to everyday athletes and… Continue reading AnalogFolk Launches NikePlus Membership 2.0 Hong Kong Marketing Campaign
Tag: Geo-Targeting
Guinness 6 Nations Activation Includes Locally Targeted Dynamic Digital OOH Poster-To-Pub Campaign
In addition to its usual in-stadium logo, contests, giveaways and pouring rights work, one of the more innovative aspects of Guinness’ 2017 RBS 6 Nations activation was a locally targeted, dynamic Out-of-Home campaign across London to help fans find the right pubs to catch the matches and to celebrate its status as the tournament’s official… Continue reading Guinness 6 Nations Activation Includes Locally Targeted Dynamic Digital OOH Poster-To-Pub Campaign
LTA’s Integrated ‘Go Hit It’ Aims To Get More Brits Playing Tennis More Often
The Lawn Tennis Association (LTA) rolled out its first-ever brand campaign, called ‘Go Hit It’, as it aims to move tennis beyond its middle-class stereotype and boost tennis participation across the UK. Looking to build on the sport’s momentum following 2015’s historic Davis Cup by BNP Paribas win, the 20 May launch also leverages… Continue reading LTA’s Integrated ‘Go Hit It’ Aims To Get More Brits Playing Tennis More Often
Lloyd’s Facebook ‘Olympic Spirit’ & ‘Torchview Tagging’
LOCOG’s domestic banking partner Lloyds TSB placed Facebook at the heart of its Olympic activation programme by integrating the social media site into several strands of its overarching community-based campaign. With an umbrella objective of bringing the Games into the bank’s local communities and enabling its customers across the UK to personally experience and… Continue reading Lloyd’s Facebook ‘Olympic Spirit’ & ‘Torchview Tagging’
