The Lawn Tennis Association (LTA) rolled out its first-ever brand campaign, called ‘Go Hit It’, as it aims to move tennis beyond its middle-class stereotype and boost tennis participation across the UK. Looking to build on the sport’s momentum following 2015’s historic Davis Cup by BNP Paribas win, the 20 May launch also leverages… Continue reading LTA’s Integrated ‘Go Hit It’ Aims To Get More Brits Playing Tennis More Often
