In addition to its usual in-stadium logo, contests, giveaways and pouring rights work, one of the more innovative aspects of Guinness’ 2017 RBS 6 Nations activation was a locally targeted, dynamic Out-of-Home campaign across London to help fans find the right pubs to catch the matches and to celebrate its status as the tournament’s official… Continue reading Guinness 6 Nations Activation Includes Locally Targeted Dynamic Digital OOH Poster-To-Pub Campaign
Tag: 6 Nations Championships
Tissot Activates RBS 6 Nations Sponsorship By Asking Rugby Union Fans To #RespectTheRef
Launched to leverage the kick off of the 2017 RBS 6 Nations Championship, Tissot’s ‘Respect The Ref’ campaign highlights and supports the game’s referees and their role in ensuring the sport continues to champion the value of ‘mutual respect’ Tissot, which has a long-standing commitment to rugby and has the Official Timekeeper of the… Continue reading Tissot Activates RBS 6 Nations Sponsorship By Asking Rugby Union Fans To #RespectTheRef
