Mid June, in the middle of the group stages of the FIFA Women’s World Cup, Foot Locker leveraged the tournament with an integrated European campaign that champions female referees through creative content and qualification support. Foot Locker shines a light not only on women’s football, but specifically on those officiating the matches. Hacking the tournament… Continue reading Foot Locker Backs Female Refs At World Cup Via Ads, Content Series, A Gender Flip Logo & Training
Tag: Referees
Betfair Activates Arsenal Extension Via Video-Led, Player Fronted ‘Back The Whistleblowers’ Challenge
Bookmaker Betfair leveraged its new player access rights from its recently extended Arsenal partnership package in a ‘Back The Whistleblowers’ campaign that sees three Gunner’s stars aim to raise awareness of the tough jobs faced by football referees. Striker Oliver Giroud, keeper Petr Cech and defender Nacho Monreal all face-up to the challenge of… Continue reading Betfair Activates Arsenal Extension Via Video-Led, Player Fronted ‘Back The Whistleblowers’ Challenge
Tissot Activates RBS 6 Nations Sponsorship By Asking Rugby Union Fans To #RespectTheRef
Launched to leverage the kick off of the 2017 RBS 6 Nations Championship, Tissot’s ‘Respect The Ref’ campaign highlights and supports the game’s referees and their role in ensuring the sport continues to champion the value of ‘mutual respect’ Tissot, which has a long-standing commitment to rugby and has the Official Timekeeper of the… Continue reading Tissot Activates RBS 6 Nations Sponsorship By Asking Rugby Union Fans To #RespectTheRef
Specsavers Sponsors 2013 RLWC Tournament Officials
Specsavers, an official partner of the Rugby League World Cup (RLWC), has begun activating its sponsorship of the tournament’s match officials across multiple platforms ranging from a ref and player fronted launch event, traditional PR, online video, in-store work and a ticket competition in partnership with local media brands. The official sponsorship press launch… Continue reading Specsavers Sponsors 2013 RLWC Tournament Officials