Betfair Activates Arsenal Alliance Via Players v Legends ‘Escape Room Challenge’

Current Arsenal players Danny Welbeck, Petr Cech and Per Mertesacker go head-to-head with legendary members of the Arsenal ‘invincibles’ side Martin Keown and Ray Parlour in Betfair’s ‘Escape Room Challenge’.   Betfair, the official betting partner of Arsenal Football Club, lined up the club legends to take on the current stars in a fun-filled challenge… Continue reading Betfair Activates Arsenal Alliance Via Players v Legends ‘Escape Room Challenge’

Betfair Activates Arsenal Extension Via Video-Led, Player Fronted ‘Back The Whistleblowers’ Challenge

Bookmaker Betfair leveraged its new player access rights from its recently extended Arsenal partnership package in a ‘Back The Whistleblowers’ campaign that sees three Gunner’s stars aim to raise awareness of the tough jobs faced by football referees.   Striker Oliver Giroud, keeper Petr Cech and defender Nacho Monreal all face-up to the challenge of… Continue reading Betfair Activates Arsenal Extension Via Video-Led, Player Fronted ‘Back The Whistleblowers’ Challenge

Europcar ‘Road Trip’ Spot Extends Comic Arsenal Sponsorship Viral Series

Europcar activates its Arsenal FC sponsorship by rolling out its latest comic player-led promotional video called ‘Road Trip’.   Starring Arsenal players Petr Cech, Theo Walcott and Danny Welbeck, the creative story follows the trio travelling to a game – in one of the auto hire outfit’s vehicles – after having missed the team coach… Continue reading Europcar ‘Road Trip’ Spot Extends Comic Arsenal Sponsorship Viral Series