Launched on 17 February, AT&T rolled out the first film in a new social series called #MyFirstConnection which leverages the brand’s athlete ambassadors and sports sponsorships to give fans an inside look at the formative years of their favourite stars. AT&T’s ‘She’s Connected’ programme supports gender equality by ensuring the brand’s partnerships enable meaningful… Continue reading USWNT’s Dunn & Morgan Frons AT&T Female Athlete ‘My First Connection’ Origin Story Film Series
Tag: Online Series
The Wild’s ‘Bases Covered’ MLB European YouTube Series Is A Lockdown Home Run
In mid November the London-based social agency The Wild released a wrap video of its ‘Bases Covered’ YouTube series for Major League Baseball. With a brief to excite and educate 18 to 34-year-old Europeans about baseball through original, social-first content, the series began when Covid-19 postponed the season start and it was then shot and… Continue reading The Wild’s ‘Bases Covered’ MLB European YouTube Series Is A Lockdown Home Run
Kia’s Australian Open Work Spans Global Brand Work, Model Launch & Local Market Initiatives
KIA, a top tier major sponsor of the Australian Open 2019 (14 to 27 January 14), activated its tournament rights through a multi-pronged programme that ranged from global, regional and local brand work, to a new model launch campaign, as well as on- and off-site and on- and off-line activity. Open Up The… Continue reading Kia’s Australian Open Work Spans Global Brand Work, Model Launch & Local Market Initiatives
Europcar ‘Road Trip’ Spot Extends Comic Arsenal Sponsorship Viral Series
Europcar activates its Arsenal FC sponsorship by rolling out its latest comic player-led promotional video called ‘Road Trip’. Starring Arsenal players Petr Cech, Theo Walcott and Danny Welbeck, the creative story follows the trio travelling to a game – in one of the auto hire outfit’s vehicles – after having missed the team coach… Continue reading Europcar ‘Road Trip’ Spot Extends Comic Arsenal Sponsorship Viral Series
Barclays Champions Fans In ‘I Am One’ Premiership Title Sponsor Work
As it prepares to leave behind its 15-year flagship Premier League title sponsorship, Barclays is rolling out its final campaign, ‘I Am One’, which leverages the excitement around the season’s climax by showcasing the generation of fans who have helped shape the Barclays Premier League and offers one fan a chance to hand over the… Continue reading Barclays Champions Fans In ‘I Am One’ Premiership Title Sponsor Work
Lenovo Fantasy NFL Real Coach Contest & Webisodes
Lenovo has begun activating around its new NFL sponsorship by launching a ‘Fantasy Coach of the Year’ contest which will see the winner select one of the 2014 Pro Bowl squads. Fantasy football games have become staple fodder for a number of sports, but Lenovo have freshened up the NFL’s official game by adding… Continue reading Lenovo Fantasy NFL Real Coach Contest & Webisodes
Gatorade’s NFL Rookie Web Series: Everything To Prove
As far as American Football partners are concerned, the eyes of most sponsorship professionals may have been on Anheuser-Busch In-Bev’s mega-million dollar bet on the NFL – thought to be around $50m-a-year for six years. But Activative was quite taken with the way Gatorade, the NFL’s official sports drink, is expanding its original branded… Continue reading Gatorade’s NFL Rookie Web Series: Everything To Prove
Intel & HP Back ‘The LeBrons’ Cartoon Web Show
Intel and HP have teamed up with NBA superstar LeBron James to back his internet cartoon series The LeBrons. Miami Heat number one star and the game’s biggest current name is launching his own animated series to be screened on YouTube and his own site www.lebronjeames.com. Opening in the Spring, all proceeds generated… Continue reading Intel & HP Back ‘The LeBrons’ Cartoon Web Show
BudLime Sponsors Web Romance To Target Young Chinese Women
To push its launch in China, BudLime is sponsoring a romance web series called ‘That Loves Comes’ to target young, largely female drinkers. AB InBev’s BudLime, a lime-flavoured light beer, hits the Chinese market in August, the brewer is backing this made for internet web series which will also be rolled out on mobile… Continue reading BudLime Sponsors Web Romance To Target Young Chinese Women
