Chipotle Mexican Grill, an official partner of US Soccer’s men’s and women’s teams leveraged its USWNT tie-up around the FIFA 2023 Women’s World Cup through the latest iteration of its ‘Real Ingredients for Real Athletes’ campaign starring striker Sophia Smith. Created in partnership with agencies Paragon Marketing and Venables Bell + Partners (VB+P), the… Continue reading Chipotle & USWNT’s S Smith Expand ‘Real Ingredients 4 Real Athletes’ For Women’s World Cup
Tag: US Soccer
USWNT’s Dunn & Morgan Frons AT&T Female Athlete ‘My First Connection’ Origin Story Film Series
Launched on 17 February, AT&T rolled out the first film in a new social series called #MyFirstConnection which leverages the brand’s athlete ambassadors and sports sponsorships to give fans an inside look at the formative years of their favourite stars. AT&T’s ‘She’s Connected’ programme supports gender equality by ensuring the brand’s partnerships enable meaningful… Continue reading USWNT’s Dunn & Morgan Frons AT&T Female Athlete ‘My First Connection’ Origin Story Film Series
Chevy’s End-Of-Season Webfilm ‘Utd Crossbar Challenge’
As the Premier League season drew to a close, Man Utd shirt sponsor Chevrolet ended its first year in harness with the club by rolling out a new aspect of its ongoing #AskManUtd conversation (on its Chevrolet FC digital football platform) called ‘Crossbar Challenge’. Launched on 27 May on Chevy’s YouTube channel, the US… Continue reading Chevy’s End-Of-Season Webfilm ‘Utd Crossbar Challenge’
Nike Launch USA’s Canada 2015 Kit (With First Ever Men’s Version)
Using the copy line ‘Built For Brilliance’ and the hashtag #NoMaybes, Nike Soccer is rolling out its campaign for its new US Women’s National Team uniform for FIFA’s 2015 Women’s World Cup – and this is no ordinary kit launch. It’s not just the heavy promotion across paid, earned and owned Nike platforms that… Continue reading Nike Launch USA’s Canada 2015 Kit (With First Ever Men’s Version)
