Using the copy line ‘Built For Brilliance’ and the hashtag #NoMaybes, Nike Soccer is rolling out its campaign for its new US Women’s National Team uniform for FIFA’s 2015 Women’s World Cup – and this is no ordinary kit launch. It’s not just the heavy promotion across paid, earned and owned Nike platforms that… Continue reading Nike Launch USA’s Canada 2015 Kit (With First Ever Men’s Version)
Tag: American Idol
Ford Music Videos Star In 2011 American Idol Deal
The longevity of this partnership alone is a testament to its success. After all, Ford was an original American Idol season 1 show sponsor back in 2002. Indeed, for the first series it is believed to have paid a bargain $10m for the ‘lead partnership’ deal (similar to the sum Coca-Cola paid in… Continue reading Ford Music Videos Star In 2011 American Idol Deal
Air Force Reserves Chance To Meet American Idols
The American Idol Live Tour, which is proving to be one of the best-selling tours of the summer, has joined forces with Ford Motor Company, Coca-Cola, and US Air Force Reserve for a series of innovative charitable and promotional campaigns. American Idol Live! officially kicked off in July in West Valley City, Utah, with… Continue reading Air Force Reserves Chance To Meet American Idols
AT&T’s Favourite American Idol/Idle Moments
AT&T and handset partner Motorola return for another season, the 10th, as the official wireless sponsor of American idol. Its activation is built around the umbrella idea of the brand connecting wireless customers to their favourite Idol moments directly from their mobile phones. So campaign elements include ‘Vote Number Reminder’, ‘Idol Text Chat’,… Continue reading AT&T’s Favourite American Idol/Idle Moments
Coke’s Idol Work Focuses On Family & Co-Creation
If sponsorship success is partly judged on longevity, then the fact that in January 2011 Coca-Cola and Ford signed up for the 10th year of sponsoring American Idol speaks volumes. But market watchers tend to agree that it is Coca-Cola that has squeezed the most out of its flagship US sponsorship. For the… Continue reading Coke’s Idol Work Focuses On Family & Co-Creation
Coca-Cola Is the Real Winner Of American Idol
Kelly Clarkson may have done well indeed out of American Idol, but perhaps the biggest winner from Fox’s smash TV show is Coca-Cola. American Idol turned out to be one of the few properties that can match Coca-Cola’s universal appeal and fits in line with Coke’s target demographic reach – from kids through 35-year-olds… Continue reading Coca-Cola Is the Real Winner Of American Idol
