An imaginative ‘See Like Menna’ strand of Toyota’s global Olympic/Paralympic ‘Start Your Impossible’ initiative sees the automotive giant launch an Instagram account showing what life is like for visually impaired Paralympic Skier Menna Fitzpatrick. This new social campaign aims to offer a better understanding of just what it’s like (and how daunting it is)… Continue reading Toyota’s ‘See Like Menna’ Instagram Lets Viwers See The Slopes Through The Eyes Of A Paralympic Skier
Tag: Auto Partner
TOYOTA #BETTERCRICKET KIDS WEB FILMS IGNITE ECB DEBATE ON THE GAME’S FUTURE
Echoing the auto brand’s umbrella tagline ‘Always A Better Way’, Toyota is activating its England and Wales Cricket Board partnership with a new campaign revolving around children’s new ideas to improve the game called #BetterCricket. The overall campaign sees the car company work with the ECB to debate the future of the game by… Continue reading TOYOTA #BETTERCRICKET KIDS WEB FILMS IGNITE ECB DEBATE ON THE GAME’S FUTURE
Rafa-Led Kia Sportage Work Blends X-Men Partnership & Aussie Open Sponsorship
In a repeat of its 2015 strategy, Kia again links its X-Men Apocalypse movie tie-in with its top tier Australian Open tennis tournament sponsorship in a new campaign fronted by Rafael Nadal. This initiative sees the auto brand blend properties from its entertainment partnership and sports sponsorship portfolios into a single athlete ambassador led… Continue reading Rafa-Led Kia Sportage Work Blends X-Men Partnership & Aussie Open Sponsorship
Land Rover’s Laddish South African Spots Return To Old School (Sexist) Rugby Spirit
Land Rover’s local South Africa spots activating its Rugby World Cup sponsorship revolve around rules and referees and feature a commentator offering a comic (sexist) play-by-play breakdown of everyday situations through a rugby lense. The first film sees a rugby ref adjudicating on an instance of foul play in the form of obstruction. … Continue reading Land Rover’s Laddish South African Spots Return To Old School (Sexist) Rugby Spirit
RWC Partner Land Rover’s Australian Personalised Pyjama Social Giveaway
In a local market strand of its global campaign, official Worldwide Partner of Rugby World Cup Land Rover has been aiding Australian fans to watch the early hours games in patriotic style with personalised tournament pyjamas. The time-zone difference for England 2015 mean kick-off times for Australian rugby supporters are either very late in… Continue reading RWC Partner Land Rover’s Australian Personalised Pyjama Social Giveaway
Skoda Superb ‘Red Car’, 2D Ads & Green Jersey Giveaway Front Tour Work
Skoda’s multi-strand, integrated Tour De France campaign combines general brand awareness and positioning advertising, with specific activation based around its sponsorship of the race’s Green Jersey and also the launch of its new Skoda Superb. The multi-channel activation campaign in 2015 marks the 12th time that the VW-owned car brand has partnered with the… Continue reading Skoda Superb ‘Red Car’, 2D Ads & Green Jersey Giveaway Front Tour Work
#FeelWimbledon Jaguar’s Biometrics/Sociometrics Showcase Live Fan Mood
Jaguar, the official car of Wimbledon, is using biometrics and sociometrics in a campaign called #FeelWimbledon that provides real-time mood analysis. The official partner of the self-styled ‘Greatest Grand Slam’ has dished out wristbands with biometric sensors to tennis fans at the All England Lawn Tennis Club to explore and showcase their emotional disposition.… Continue reading #FeelWimbledon Jaguar’s Biometrics/Sociometrics Showcase Live Fan Mood
Chevy’s End-Of-Season Webfilm ‘Utd Crossbar Challenge’
As the Premier League season drew to a close, Man Utd shirt sponsor Chevrolet ended its first year in harness with the club by rolling out a new aspect of its ongoing #AskManUtd conversation (on its Chevrolet FC digital football platform) called ‘Crossbar Challenge’. Launched on 27 May on Chevy’s YouTube channel, the US… Continue reading Chevy’s End-Of-Season Webfilm ‘Utd Crossbar Challenge’
#KiaPasion Leads Auto Partner’s Integrated Copa America Work
In addition to supplying the organising committee with 140 official vehicles (including Sorentos, Sedonas and Quoris) throughout the tournament, 2015 Copa America platinum partner Kia is running no less than five different activation strands: #KiaPasion #MiKia #KiaMiCiudad #RespectLegends #JourneyToCopa America Hubbed around a central microsite at http://www.kia.com/worldwide/COPA2015/ (which, along with its social media platforms,… Continue reading #KiaPasion Leads Auto Partner’s Integrated Copa America Work
Nissan UEFA Final Fest Eco Games Power Cup To Ground
Nissan brought its first year as a UEFA Champions League sponsor to a climax with a blockbuster experiential event at Berlin’s Brandenburg Gate that challenged fans to show their skills and energy levels in order to generate the actual electricity that transported the trophy to the stadium in a special edition e-NV200. This innovative… Continue reading Nissan UEFA Final Fest Eco Games Power Cup To Ground
Stricker Fronts New Avis TV & Web ‘PGA Fantasy App’ Ads
Avis, the official sponsor of the PGA Fantasy Golf, is helping promote the game’s new app with a new campaign fronted by the rental car company’s brand ambassador Steve Stricker. Led by a set of three spots developed by agency Leo Burnett Business, the Avis campaign raises awareness of the new gaming app for… Continue reading Stricker Fronts New Avis TV & Web ‘PGA Fantasy App’ Ads
GRAMMY Amplifier: Hyundai & The Recording Academy Mentor Emerging Artists
Hyundai activated its sponsorship rights via the ‘GRAMMY Amplifer’ – a primarily philanthropic program aimed at mentoring emerging artists. The partnership between Hyundai and the Recording Academy itself is based on the online Grammy Amplifier – an online music space that not only mentors new artists, but also provides them with an opportunity to elevate their… Continue reading GRAMMY Amplifier: Hyundai & The Recording Academy Mentor Emerging Artists
