KIA, a top tier major sponsor of the Australian Open 2019 (14 to 27 January 14), activated its tournament rights through a multi-pronged programme that ranged from global, regional and local brand work, to a new model launch campaign, as well as on- and off-site and on- and off-line activity. Open Up The… Continue reading Kia’s Australian Open Work Spans Global Brand Work, Model Launch & Local Market Initiatives
Tag: Leyton Hewitt
Kia Ambassadors Nadal & Hewitt Lead Integrated AO Activation That Spans Social Films Series & Stinger Launch
As the Major Partner of the Australian Open (AO), Kia continues its role in supporting tennis in general and the tournament in particular with a multi-platform activation programme fronted by global tennis ambassador Rafael Nadal and Australian tennis legend Leyton Hewit. As well as providing the tournament’s courtesy car fleet, the work spans on-court… Continue reading Kia Ambassadors Nadal & Hewitt Lead Integrated AO Activation That Spans Social Films Series & Stinger Launch
Swisse’s 6 Spot Tribute To Ambassador Hewitt’s Last Australian Open
Swisse celebrates Leyton Hewitt’s final tilt at the Australian Open with a ‘Time To Reflect’ campaign that offers Australians an intimate, personal insight into the tennis player’s career. At the core of the Australian health brand’s campaign sit six 30-second spots – each looking at different aspects of Hewitt’s success (while also plugging specific… Continue reading Swisse’s 6 Spot Tribute To Ambassador Hewitt’s Last Australian Open
