As the Major Partner of the Australian Open (AO), Kia continues its role in supporting tennis in general and the tournament in particular with a multi-platform activation programme fronted by global tennis ambassador Rafael Nadal and Australian tennis legend Leyton Hewit. As well as providing the tournament’s courtesy car fleet, the work spans on-court… Continue reading Kia Ambassadors Nadal & Hewitt Lead Integrated AO Activation That Spans Social Films Series & Stinger Launch
Tag: Major Partner
Nadal Fronts Australian Open Major Partner Kia’s ‘Power To Surprise’ 2017 Tournament Activation
The ‘major sponsor’ of Australian Open 2017, Kia Motors has launched its multi-faceted ‘Power To Surprise’ leverage programme that spans various on- and off-line leverage strands for tennis fans around the world ranging from traditional advertising and athlete ambassador appearances, to courtside branding, at-event fan interactions, hospitality programmes and also providing the event’s vehicle fleet.… Continue reading Nadal Fronts Australian Open Major Partner Kia’s ‘Power To Surprise’ 2017 Tournament Activation
