An early September marketing campaign from BABE Wine, leveraging its NFL sponsorship status and making the most of spoking football interest around the new season, is built around an eclectic set of strange gameday branded gadgets. The campaign from the Anheuser-Busch InBev wine brand was developed in harness with Unnecessary Inventions and the partnership produced… Continue reading NFL Sponsor BABE Wine Launches Oddball Game Day Gadgets With Unnecessary Inventions
Tag: Fun
Brooks Running Social Good ‘Runfulness’ Initiative Funds Ideas That Come From The Run
A new campaign from US running apparel brand Brooks Running called ‘Runfulness’ is a social good initiative which will bring to life the best ideas people have whilst out running. The initiative is based on the insight that, like ‘shower thoughts’, there is evidence that a wide range of great and innovative ideas come… Continue reading Brooks Running Social Good ‘Runfulness’ Initiative Funds Ideas That Come From The Run
Nissan UK Spoofs Team GB Sports Stars In Comic #DoItForUs Prankvertising
Team GB primary sponsor Nissan UK’s #DoItForUs sees the car company have some fun with its Olympic/Paralympic team activation by spoofing British sports stars with over-the-top, absurd sponsorship requests. Before they left for Brazil, the prank saw Nissan bring a team of GB stars together and filmed them on hidden cameras as they attempted… Continue reading Nissan UK Spoofs Team GB Sports Stars In Comic #DoItForUs Prankvertising
Europcar ‘Road Trip’ Spot Extends Comic Arsenal Sponsorship Viral Series
Europcar activates its Arsenal FC sponsorship by rolling out its latest comic player-led promotional video called ‘Road Trip’. Starring Arsenal players Petr Cech, Theo Walcott and Danny Welbeck, the creative story follows the trio travelling to a game – in one of the auto hire outfit’s vehicles – after having missed the team coach… Continue reading Europcar ‘Road Trip’ Spot Extends Comic Arsenal Sponsorship Viral Series
Super Bowl 50: Activative Top 5 > Silly TV Spots
If the dominant tone of last year’s Big Game commercials was sombre and serious, the most popular approach for Super Bowl 50 was fun and silliness. The majority of brands that spend $5m on 30-seconds of ad space decided to try and put a smile of fans’ faces. The two most common comic… Continue reading Super Bowl 50: Activative Top 5 > Silly TV Spots
If Carlsberg Did Kickabouts Leverages Rights To New Premier League Season
Carlsberg rolls out another variant in its ongoing “If Carlsberg did…’ series with a football-themed international TV commercial leveraging its official beer status at the start of the new 2015-16 Premier League season. Following the well worn Carlsberg creative path, the ‘If Carlsberg Did…Kickabouts’ spot’s narrative kicks-off with a pick-up game of park football… Continue reading If Carlsberg Did Kickabouts Leverages Rights To New Premier League Season
Cadbury’s Easter Egg National Trust Trails
Cadbury isn’t just limiting it fun and games marketing approach to its mega London 2012 Spots vs Stripes initiative – it is also involved in community-based, eco-focused events. A recent example of this lower key, family-fun style approach to partnership experiences sees the chocolate brand link up with the National Trust (NT) to run… Continue reading Cadbury’s Easter Egg National Trust Trails
