There are, of course, a multitude of measurements and metrics used to indicate who won the Super Bowl ad game – from expert opinion and consumer sentiment analysis, to voting, digital buzz, social sharing and cyber mentions – and many of them actually contradict each other. Some award quite different campaigns winner and loser… Continue reading Super Bowl 50: Activative Top 5 > Top 5 Top 5 Tables
Tag: Super Bowl 2016
Super Bowl 50: Activative Top 5 > Silly TV Spots
If the dominant tone of last year’s Big Game commercials was sombre and serious, the most popular approach for Super Bowl 50 was fun and silliness. The majority of brands that spend $5m on 30-seconds of ad space decided to try and put a smile of fans’ faces. The two most common comic… Continue reading Super Bowl 50: Activative Top 5 > Silly TV Spots
Newcastle Brown Ale’s 2016 Super Bowl Teaser Already
‘Prepare yourself to prepare yourself’. So says Newcastle Brown Ale as its rolls outs its 2016 Super Bowl teaser 52 weeks before the Big Game. With tongue firmly in cheek, the online spot claims that it is ‘going to change the way you wait for big game ads forever’ and will include all the… Continue reading Newcastle Brown Ale’s 2016 Super Bowl Teaser Already
