If the dominant tone of last year’s Big Game commercials was sombre and serious, the most popular approach for Super Bowl 50 was fun and silliness. The majority of brands that spend $5m on 30-seconds of ad space decided to try and put a smile of fans’ faces. The two most common comic… Continue reading Super Bowl 50: Activative Top 5 > Silly TV Spots
Tag: Condiments
Grey Poupon’s Retro & Real-Time Work Is Oscar Winner
Blending retro TV with a twist and real time marketing, classic Kraft mustard brand Grey Poupon was a surprise marketing winner at the 2013 Oscars. The premium mustard brand, and its agency Crispin Porter+Bogusky, revived its classic ‘Pardon me’ commercials which first aired more than 30 years ago with an updated ad. The… Continue reading Grey Poupon’s Retro & Real-Time Work Is Oscar Winner
