Paddy Power continued its reputation as a controversial and irreverent sports marketers with a comic campaign focused on the battle for the Premier League (EPL) title based on the idea that Arsenal FC fans – represented by several club legends – would prefer Manchester City FC and not Arsenal not to win their first league… Continue reading Paddy Power Spot Sees Arsenal Legends Prefer To Lose Title Than See A Smug Piers Morgan
Tag: Ray Parlour
Arsenal Re-sign Ray Parlour As ‘Retro Collection’ Creative Director In Mockumentary
A new retro clothing capsule collection campaign from Arsenal FC parodied high fashion through a tongue-in-cheek mockumentary led campaign featuring the club’s new Creative Director Ray Parlour. The comic campaign revolved around the club appointing former player and perennial fan favourite Ray Parlour – nicknamed the Romford Pelé – as its new fashion creative… Continue reading Arsenal Re-sign Ray Parlour As ‘Retro Collection’ Creative Director In Mockumentary
Betfair Activates Arsenal Alliance Via Players v Legends ‘Escape Room Challenge’
Current Arsenal players Danny Welbeck, Petr Cech and Per Mertesacker go head-to-head with legendary members of the Arsenal ‘invincibles’ side Martin Keown and Ray Parlour in Betfair’s ‘Escape Room Challenge’. Betfair, the official betting partner of Arsenal Football Club, lined up the club legends to take on the current stars in a fun-filled challenge… Continue reading Betfair Activates Arsenal Alliance Via Players v Legends ‘Escape Room Challenge’
