In Mid-March, SERVPRO activated its partnerships with the PGA TOUR and LPGA through a golf themed campaign created with agency BUNTIN called ‘Mulligan’. The cleansing and restoration company worked with the Nashville-based agency to create a comic, multi-spot campaign built around the unofficial golf tradition of the ‘mulligan’ – a frequently played, one do-over per… Continue reading SERVPRO Activates PGA Tour & LPGA Partnerships Via ‘Mulligan’ Campaign Full Of Golfing Disasters & Do-overs
Tag: Parody
Arsenal Re-sign Ray Parlour As ‘Retro Collection’ Creative Director In Mockumentary
A new retro clothing capsule collection campaign from Arsenal FC parodied high fashion through a tongue-in-cheek mockumentary led campaign featuring the club’s new Creative Director Ray Parlour. The comic campaign revolved around the club appointing former player and perennial fan favourite Ray Parlour – nicknamed the Romford Pelé – as its new fashion creative… Continue reading Arsenal Re-sign Ray Parlour As ‘Retro Collection’ Creative Director In Mockumentary
FA & SFA Sponsor Snickers Owns #AwkwardMoments In Euro 2020 ‘Bothlands’ Campaign
As a sponsor of The Football Association (The FA) and The Scottish Football Association (SFA), Snickers seeks to address the fact that this is #OfficiallyAwkward by trying to keep both England and Scotland fans sweet in a UEFA Euro 2020 campaign called ‘Bothlands’. Launched at the start of June, the Mars Wrigley brand seeks… Continue reading FA & SFA Sponsor Snickers Owns #AwkwardMoments In Euro 2020 ‘Bothlands’ Campaign
Taylors Wines’ Comic Tasting/Pairing Spots Leverage Australian Rugby Tie-Up & Broaden Appeal
The Australian wine brand Taylors Wines, an official partner of the Wallabies nation rugby union side, has launched a new campaign leveraging the Bledisloe Cup and which takes a tongue-in-cheek approach activation. Launched as Australian Rugby takes on rivals New Zealand for the annual three game series, the creative pokes plenty of fun at… Continue reading Taylors Wines’ Comic Tasting/Pairing Spots Leverage Australian Rugby Tie-Up & Broaden Appeal
RYA Tacks Onto To Nike Commercial Claim With ‘Nothing Beats A Sailor (Sailr)’ Spoof Spot
Nike’s latest spot may be shouting that ‘Nothing Beats a Londoner’ (see case study), but the Royal Yachting Association (RYA) has creatively countered with a responsive sailing campaign piggy-backing the success of the swoosh sportswear behemoth’s blockbuster spot. Launched two weeks after the Nike commercial, the RYA’s digital and social video parodies the lauded… Continue reading RYA Tacks Onto To Nike Commercial Claim With ‘Nothing Beats A Sailor (Sailr)’ Spoof Spot
Paddy Power’s RWC ‘Big Game Hunter’ Ambush Led By US Dentist Spoof
Ever the controversial marketer, Paddy Power is promoting its rugby betting markets with a bizarre spoof campaign that connects two unlikely and unconnected stories: the US dentist who slaughtered Cecil The Lion in Zimbabwe and the Rugby World Cup. Led by YouTube videos, the concept of this Walter Palmer parody (played, of course, by… Continue reading Paddy Power’s RWC ‘Big Game Hunter’ Ambush Led By US Dentist Spoof
PepsiCo’s New NFL Season Flacco-Fronted ‘Party Fail’ Mockumentary
One of this week’s most shared virals is the parody PepsiCo commercial that spearheads its NFL activation in the lead-up to the new 2015/16 season called ‘Joe Flacco Football Party Fail’. The American football star fronts a spoof spot themed around learning how to throw a party and featuring plenty of puns (about ‘bowls’)… Continue reading PepsiCo’s New NFL Season Flacco-Fronted ‘Party Fail’ Mockumentary
State Farm’s ‘National Assists Bureau’ Utility Helps NYC All-Star Fans
The NBA’s official insurance partner State Farm activated around the All-Star Weekend with a fascinating social media and digital campaign that actually assisted New York All-Star Weekend attendees. The brand continued its ongoing ‘National Bureau Of Assists’ initiative (a play on the word ‘assists’ – which in basketball refers to a pass that leads… Continue reading State Farm’s ‘National Assists Bureau’ Utility Helps NYC All-Star Fans
Mercedes Parody Webfilm Activates Berlin Fashion Week
Mercedes-Benz is activating its title sponsorship of Berlin Fashion Week with a new webfilm – ‘A Fistful of Wolves’ – which is essentially a parody mocking the melodramatic clichés of fashion advertising. The hilarious send-up creative – which stars fashion boutique wwww.MyTheresa.com buyer Justin O’Shea, his significant other, plus style editor of Harper’s Bazaar… Continue reading Mercedes Parody Webfilm Activates Berlin Fashion Week
