February saw The NSW Cancer Institute launch a sun safety campaign leveraging the climax of the Big Bash League and featuring a team of English cricketers. The initiative, launched to coincide with the semi-final stages of BBL 18/19, aimed to promote positive sun safety by taking a playful approach to serious messaging. The… Continue reading Australia’s NSW Cancer Institute Video Guide Teaches England Cricket Stars To Be Sun Safe
Tag: Infinity Squared
Taylors Wines’ Comic Tasting/Pairing Spots Leverage Australian Rugby Tie-Up & Broaden Appeal
The Australian wine brand Taylors Wines, an official partner of the Wallabies nation rugby union side, has launched a new campaign leveraging the Bledisloe Cup and which takes a tongue-in-cheek approach activation. Launched as Australian Rugby takes on rivals New Zealand for the annual three game series, the creative pokes plenty of fun at… Continue reading Taylors Wines’ Comic Tasting/Pairing Spots Leverage Australian Rugby Tie-Up & Broaden Appeal
