The Australian wine brand Taylors Wines, an official partner of the Wallabies nation rugby union side, has launched a new campaign leveraging the Bledisloe Cup and which takes a tongue-in-cheek approach activation. Launched as Australian Rugby takes on rivals New Zealand for the annual three game series, the creative pokes plenty of fun at… Continue reading Taylors Wines’ Comic Tasting/Pairing Spots Leverage Australian Rugby Tie-Up & Broaden Appeal
