Ever the controversial marketer, Paddy Power is promoting its rugby betting markets with a bizarre spoof campaign that connects two unlikely and unconnected stories: the US dentist who slaughtered Cecil The Lion in Zimbabwe and the Rugby World Cup. Led by YouTube videos, the concept of this Walter Palmer parody (played, of course, by… Continue reading Paddy Power’s RWC ‘Big Game Hunter’ Ambush Led By US Dentist Spoof
