SFA Kit Partner Adidas Erects ‘It’s Coming Home Hame’ Giant OOH In Glasgow

Adidas, the official kit partner of The Scottish Football Association (The SFA) played on the old rivalry with England ahead of UEFA Euro 2020 with a giant outdoor ad in Glasgow featuring a reworked version of England’s ‘It’s Coming Home’ refrain with a Scottish accented twist ‘It’s Coming Home Hame’.   Created by agency The… Continue reading SFA Kit Partner Adidas Erects ‘It’s Coming Home Hame’ Giant OOH In Glasgow

FA & SFA Sponsor Snickers Owns #AwkwardMoments In Euro 2020 ‘Bothlands’ Campaign

As a sponsor of The Football Association (The FA) and The Scottish Football Association (SFA), Snickers seeks to address the fact that this is #OfficiallyAwkward by trying to keep both England and Scotland fans sweet in a UEFA Euro 2020 campaign called ‘Bothlands’.   Launched at the start of June, the Mars Wrigley brand seeks… Continue reading FA & SFA Sponsor Snickers Owns #AwkwardMoments In Euro 2020 ‘Bothlands’ Campaign

Lidl & FA Run Grassroots Campaign Offering 1m Kids Professional Coaching

Lidl has extended its grassroots football initiative with the English Football Association with a new program that will provide over a million children throughout England with professional coaching opportunities.   The programme was unveiled at a launch event prior to England’s friendly match with Germany that was fronted by Lidl ambassadors and former England internationals Sir Trevor Brooking… Continue reading Lidl & FA Run Grassroots Campaign Offering 1m Kids Professional Coaching