The 2018 NBA All-Star Weekend took place 16 to 18 February and, as well as seeing Team LeBron (East) edge Team Stephen (West) 148 -145, plenty of sport marketing and sponsorship innovation. Brands leveraged their sponsorship of the All-Star Weekend with a mixture of immersive spaces, pre- and post-game experiences. Here are our… Continue reading 2018 All-Star Weekend Sports Marketing & Sponsorship Activation Innovations > Top 5
Tag: Tissot
Tissot Activates RBS 6 Nations Sponsorship By Asking Rugby Union Fans To #RespectTheRef
Launched to leverage the kick off of the 2017 RBS 6 Nations Championship, Tissot’s ‘Respect The Ref’ campaign highlights and supports the game’s referees and their role in ensuring the sport continues to champion the value of ‘mutual respect’ Tissot, which has a long-standing commitment to rugby and has the Official Timekeeper of the… Continue reading Tissot Activates RBS 6 Nations Sponsorship By Asking Rugby Union Fans To #RespectTheRef
All-Star Activations: Sponsors Bring NBA’s Big Easy Basketball Celebration To Life
Sponsors who invested in striking 2017 All-Star activations – bringing the NBA’s basketball celebration in New Orleans to life – look to have made a sensible strategic decision. Not least because the 66th All-Star Game was the most viewed All-Star broadcast since 2013: with an average audience on TNT of 7.8 million (peaking at 8.5… Continue reading All-Star Activations: Sponsors Bring NBA’s Big Easy Basketball Celebration To Life
