May saw adidas TERREX promote its hero hiking shoe – the Free Hiker 2 – through a film, influencer and competition led campaign called ‘United By Summits’ spearheaded by a film titled ‘Summit Of The Determined Dreamer’ featuring hiking influencer Arielle Shipe revisiting the majestic Pacific Crest Trail. Created by agency Iris Worldwide, the… Continue reading Adidas TERREX Celebrates Long Distance Hikers & Promotes Free Hiker 2 With ‘United By Summits’ Docu-Short
Tag: Trainer
Nike Leverage New NBA Season To Launch LeBron XX Sneaker Via ‘Father Time’ Campaign
Nike Basketball used the start of the 2022/3 NBA season to launch its latest ‘LeBron XX signature sneaker through a campaign called ‘Father Time’ which sees hops icon James face off against actor Jason Momoa. ‘The King’ against ‘The Clock’ idea pits LA Lakers star and all-time NBA great James (aged 37) against time… Continue reading Nike Leverage New NBA Season To Launch LeBron XX Sneaker Via ‘Father Time’ Campaign
FitFlop Launches Vitamin FF Trainers Via Integrated Campaign Led By 3D CGI Product Demo Video
Athleisure and sportswear shoe brand FlitFlop launched its Vitamin FF sneakers through an integrated, animated campaign spearheaded by a 3D CGI product demonstration video supported by live action video and product photograph running across sales channels, marketing materials and digital platforms. The campaign, developed in harness with agency LEAP, showcases FitFlop’s brand values, the… Continue reading FitFlop Launches Vitamin FF Trainers Via Integrated Campaign Led By 3D CGI Product Demo Video
Volley Australia & Victoria Bitter Launch Signature Beer Brand ‘VB Volley 2.0’ Sneaker Range
In one of the more unlikely trainer partnerships of recent years, two famous Australian companies – footwear brand Volley Australia (Volley) and beer giant Victoria Bitter (VB) – have teamed to produce a second signature beer brand sneakers – the VB Volley 2.0. Following on from a successful first footwear tie-up last year, which… Continue reading Volley Australia & Victoria Bitter Launch Signature Beer Brand ‘VB Volley 2.0’ Sneaker Range
Adidas GMR Sees Wearable Tech Insoles Turn Real-World Football Skills Into FIFA Game Rewards
Adidas’ launched ‘GMR’: a wearable tech product designed to helps football fans earns points on EA FIFA Mobile which links real-world football with soccer gaming. ‘GMR’ (pronounced ‘gamer’), available in-store and online, is a tech-linked boot/trainer chipped smart tag for an insole which uses Google Jacquard technology to track the wearer/player’s speed, distance, shot power… Continue reading Adidas GMR Sees Wearable Tech Insoles Turn Real-World Football Skills Into FIFA Game Rewards
Foot Locker Backs Female Refs At World Cup Via Ads, Content Series, A Gender Flip Logo & Training
Mid June, in the middle of the group stages of the FIFA Women’s World Cup, Foot Locker leveraged the tournament with an integrated European campaign that champions female referees through creative content and qualification support. Foot Locker shines a light not only on women’s football, but specifically on those officiating the matches. Hacking the tournament… Continue reading Foot Locker Backs Female Refs At World Cup Via Ads, Content Series, A Gender Flip Logo & Training
Our Watch’s Inventive Trojan Trainer Ad To Promote ‘The Line’ Healthy Masculinity Campaign
Early June saw Our Watch, an Australian not for profit organisation committed to ending violence against women and their children, launch a new campaign called ‘The Line’ to promote healthy masculinity dressed up with the ad approach, look, feel and tone of a sportswear brand. Recognising that young men (in particular) don’t like being… Continue reading Our Watch’s Inventive Trojan Trainer Ad To Promote ‘The Line’ Healthy Masculinity Campaign
Foot Locker & Asics Roll Out ‘The Sun & The Snake’ Anime Series Echoing Japanese Heritage
A joint campaign from retailer Foot Locker and sportswear brand Asics sees a new anime-inspired mini-series take viewers on a dramatic adventure to the dojo. Dropped at the end of August, this five-part online video series, which aims to promote the shoe brand’s latest line of clothing and footwear, is based on the range’s… Continue reading Foot Locker & Asics Roll Out ‘The Sun & The Snake’ Anime Series Echoing Japanese Heritage
New Balance Launches Campaign For Russian Inspired Limited Edition Football And Lifestyle Collection
Mid May saw sportswear brand New Balance leverage Russia 2018 well ahead of the start of the tournament with a campaign promoting its new Otruska Pack Inspired by the mythical two-headed hellhound Orthrus, New Balance has rolled out a campaign for its new Otruska Pack: the brand’s first blended football and lifestyle footwear. … Continue reading New Balance Launches Campaign For Russian Inspired Limited Edition Football And Lifestyle Collection
Skelton Brothers & Maserati Ambassadors Front ‘Car v Horse’ Grand National Challenge
Ahead of the 2017 Randox Health Grand National, premium auto brand Maserati is leveraging consumer interest around the big race with the release of a ‘Car v Horse Challenge’ video. This animal against machine off-road challenge campaign pits a pair of horse racing brothers to battle one another in a promotion for the premium… Continue reading Skelton Brothers & Maserati Ambassadors Front ‘Car v Horse’ Grand National Challenge
GRAMMYs Activation Review: It’s All About The Music Stupid!
Stand out activation at the 2015 GRAMMYs Awards came from those brands with genuine music synergy and/or entertainment heritage that primarily focused on creating or curating original music experiences. The most impressive work came in the form of Microsoft’s interactive ‘Human Music Box’, Pepsi’s ‘Out Of The Blue‘ music experiences, Hyundai’s emerging artist mentoring… Continue reading GRAMMYs Activation Review: It’s All About The Music Stupid!
Beckham, Lillard, Ora & Pharrell Front Adidas Antithetical ‘Superstar’ Celebrity Campaign
A seemingly contradictory campaign from Adidas for its Superstar shoe sees the sports apparel giant question the role of social media in personal validation via a social media led initiative fronted by a set of its biggest star ambassadors. Musicians Pharrell and Rita Ora join sports stars David Beckham and Damian Lilllard to explore… Continue reading Beckham, Lillard, Ora & Pharrell Front Adidas Antithetical ‘Superstar’ Celebrity Campaign
