Australian beer brand VB (Victoria Bitter) leveraged Ashes excitement and cricketing controversy between Cricket Australia and Cricket England by releasing a limited edition batch of ‘England Bitter’ which it shipped to the United Kingdom and promoted through integrated guerrilla style marketing which included a campaign jingle. The Ashes ambush campaign, which was developed in… Continue reading Aussie Beer VB Leverages Ashes Controversy With Release Of ‘England Bitter’
Tag: Victoria Bitter
Volley Australia & Victoria Bitter Launch Signature Beer Brand ‘VB Volley 2.0’ Sneaker Range
In one of the more unlikely trainer partnerships of recent years, two famous Australian companies – footwear brand Volley Australia (Volley) and beer giant Victoria Bitter (VB) – have teamed to produce a second signature beer brand sneakers – the VB Volley 2.0. Following on from a successful first footwear tie-up last year, which… Continue reading Volley Australia & Victoria Bitter Launch Signature Beer Brand ‘VB Volley 2.0’ Sneaker Range
Victoria Bitter Ambushes Ashes By Calling On Aussie Cricket Fans To Brew Its New ‘VB Tea’
A new product-led campaign, developed in harness with agency Clemenger BBDO, saw former Cricket Australia official beer Victoria Bitter call on cricket fans to eschew the classic English Breakfast Tea and instead brew up a Aussie cuppa as it launched its very own product innovation – ‘VB Tea’. The limited-edition tea, created using the… Continue reading Victoria Bitter Ambushes Ashes By Calling On Aussie Cricket Fans To Brew Its New ‘VB Tea’
Victoria Bitter Offers Fans A Chance To Earn A Place In the Australian Cricket Team
Cricket season Down Under is now in full swing and this year Cricket Australia top level platinum partner Victoria Bitter (VB) has steered clear of its recent hi-tech gimmick led campaigns (such as its scoreboard and smart watch activation) in favour of a fan-fcoused campaign that offers cricket lovers a chance to have their own… Continue reading Victoria Bitter Offers Fans A Chance To Earn A Place In the Australian Cricket Team
VB WiFi Ashes Scoreboards Embrace ‘Internet Of Things’
Cricket Australia sponsor Victoria Bitter (VB) leads its summer Ashes campaign with live Ashes cricket scoreboards showing the real-time test scores The Aussie beer brand is giving away the classic cricket scoreboards – which are wi-fi connected and not only display the real-time score, but also features commentary from former player Ian Healy –… Continue reading VB WiFi Ashes Scoreboards Embrace ‘Internet Of Things’
VB Shouts The Nation In Ashes Defeat
In January Carlton & United Breweries, the official beer sponsor of the Australian national cricket team, honoured its pre tournament pledge to ‘Shout The Nation’ – buying the whole country a complimentary Victoria Bitter (VB) despite its Ashes loss to England. Back in November it promised to buy a VB can or stubby for… Continue reading VB Shouts The Nation In Ashes Defeat
