Australian beer brand VB (Victoria Bitter) leveraged Ashes excitement and cricketing controversy between Cricket Australia and Cricket England by releasing a limited edition batch of ‘England Bitter’ which it shipped to the United Kingdom and promoted through integrated guerrilla style marketing which included a campaign jingle. The Ashes ambush campaign, which was developed in… Continue reading Aussie Beer VB Leverages Ashes Controversy With Release Of ‘England Bitter’
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Curry & O’Hara Front Under Armour’s ‘Run to Vote’ Challenge & Tools To Drive US Voter Turnout
Under Armour has launched ‘Run To Vote’: its first-ever election-related program which aims to increase voter turnout and to remove some of the barriers which keep Americans from participating in and making an impact in the country’s democracy. The primary objective is make voting less of a struggle for its US employees and the… Continue reading Curry & O’Hara Front Under Armour’s ‘Run to Vote’ Challenge & Tools To Drive US Voter Turnout
