Aussie Beer VB Leverages Ashes Controversy With Release Of ‘England Bitter’

Australian beer brand VB (Victoria Bitter) leveraged Ashes excitement and cricketing controversy between Cricket Australia and Cricket England by releasing a limited edition batch of ‘England Bitter’ which it shipped to the United Kingdom and promoted through integrated guerrilla style marketing which included a campaign jingle.   The Ashes ambush campaign, which was developed in… Continue reading Aussie Beer VB Leverages Ashes Controversy With Release Of ‘England Bitter’