At the start of March, the AFL released its 2022 Toyota AFL Premiership season launch campaign: the second iteration of the brand platform ‘This Is Us’ which celebrates the games unique ability to bring people together and was originally created by AFL Media in harness with agency Clemenger BBDO and MOFA in March 2021. … Continue reading AFL Launches 2022 Premiership Season With Updated ‘This Is Us’ Brand Campaign
Tag: Clemenger BBDO
AFL Launches Toyota AFL Finals Series ‘The Best Of Us’ Campaign Telling Season’s Tough Story
23 August saw the launch of a new brand campaign by the AFL promoting the Toyota AFL Finals Series called ‘The Best of Us’ which tells the story of a season that could turn out to be the hardest fought AFL Premiership in history. Created through a collaboration between the internal AFL Digital division… Continue reading AFL Launches Toyota AFL Finals Series ‘The Best Of Us’ Campaign Telling Season’s Tough Story
Dangerfield Fronts NAB’s Latest Season Of Award-Winning AFL ‘Mini Legends’ Campaign
As the new AFL season gets under way, banking sponsor NAB rolled out the latest phase of its ongoing ‘Mini Legends’ activation which showcases the bank’s support for footy across Australia from the grassroots ‘NAB AFL Auskick’ programme through to the big time elite league. The 2021 campaign, developed with agency Clemenger BBDO, is… Continue reading Dangerfield Fronts NAB’s Latest Season Of Award-Winning AFL ‘Mini Legends’ Campaign
Victoria Bitter Ambushes Ashes By Calling On Aussie Cricket Fans To Brew Its New ‘VB Tea’
A new product-led campaign, developed in harness with agency Clemenger BBDO, saw former Cricket Australia official beer Victoria Bitter call on cricket fans to eschew the classic English Breakfast Tea and instead brew up a Aussie cuppa as it launched its very own product innovation – ‘VB Tea’. The limited-edition tea, created using the… Continue reading Victoria Bitter Ambushes Ashes By Calling On Aussie Cricket Fans To Brew Its New ‘VB Tea’
NAB’s Mini Legends Returns After Sponsor’s ‘Draft’ For Integrated AFL Campaign
A new National Australia Bank (NAB) commercial spearheads the next stage of the AFL sponsor’s Mini Legends campaign as the league partner drafts the next generation of ‘NAB Mini Legends’. The campaign, developed in harness with creative agency Clemenger BBDO (Melbourne), is the culmination of the now completed ‘2017 NAB Mini Legends Draft’ –… Continue reading NAB’s Mini Legends Returns After Sponsor’s ‘Draft’ For Integrated AFL Campaign
