At the start of March, the AFL released its 2022 Toyota AFL Premiership season launch campaign: the second iteration of the brand platform ‘This Is Us’ which celebrates the games unique ability to bring people together and was originally created by AFL Media in harness with agency Clemenger BBDO and MOFA in March 2021. … Continue reading AFL Launches 2022 Premiership Season With Updated ‘This Is Us’ Brand Campaign
Tag: AFL Media
2021 Toyota AFL Premiership Season Launch Campaign ‘This Is Us’ Celebrates Game’s Unifying Effect
Mid-March saw the AFL release its 2021 Toyota AFL Premiership season launch campaign, called ‘This Is Us’, which celebrates the game’s ability to bring people together. The campaign, created by AFL Media, agency Clemenger BBDO Melbourne and MOFA, taps into ‘heroic footy moments’ with a focus on what every young fan dreams of –… Continue reading 2021 Toyota AFL Premiership Season Launch Campaign ‘This Is Us’ Celebrates Game’s Unifying Effect
AFL Launches New ‘Believe’ Campaign Ahead Of 2020 Toyota AFL Premiership Season Via AFL Media
The first week of March saw the AFL launch a pre-season campaign, ‘Believe’, to build buzz and excitement around kick-off through fan-generated content and work featuring some of the sport’s star names. The initiative, which launched two weeks ahead of the start of the 2020 Toyota AFL Premiership Season opener (on 19 March), was… Continue reading AFL Launches New ‘Believe’ Campaign Ahead Of 2020 Toyota AFL Premiership Season Via AFL Media
