May saw adidas TERREX promote its hero hiking shoe – the Free Hiker 2 – through a film, influencer and competition led campaign called ‘United By Summits’ spearheaded by a film titled ‘Summit Of The Determined Dreamer’ featuring hiking influencer Arielle Shipe revisiting the majestic Pacific Crest Trail. Created by agency Iris Worldwide, the… Continue reading Adidas TERREX Celebrates Long Distance Hikers & Promotes Free Hiker 2 With ‘United By Summits’ Docu-Short
Tag: Shoe
FitFlop Launches Vitamin FF Trainers Via Integrated Campaign Led By 3D CGI Product Demo Video
Athleisure and sportswear shoe brand FlitFlop launched its Vitamin FF sneakers through an integrated, animated campaign spearheaded by a 3D CGI product demonstration video supported by live action video and product photograph running across sales channels, marketing materials and digital platforms. The campaign, developed in harness with agency LEAP, showcases FitFlop’s brand values, the… Continue reading FitFlop Launches Vitamin FF Trainers Via Integrated Campaign Led By 3D CGI Product Demo Video
Volley Australia & Victoria Bitter Launch Signature Beer Brand ‘VB Volley 2.0’ Sneaker Range
In one of the more unlikely trainer partnerships of recent years, two famous Australian companies – footwear brand Volley Australia (Volley) and beer giant Victoria Bitter (VB) – have teamed to produce a second signature beer brand sneakers – the VB Volley 2.0. Following on from a successful first footwear tie-up last year, which… Continue reading Volley Australia & Victoria Bitter Launch Signature Beer Brand ‘VB Volley 2.0’ Sneaker Range
Our Watch’s Inventive Trojan Trainer Ad To Promote ‘The Line’ Healthy Masculinity Campaign
Early June saw Our Watch, an Australian not for profit organisation committed to ending violence against women and their children, launch a new campaign called ‘The Line’ to promote healthy masculinity dressed up with the ad approach, look, feel and tone of a sportswear brand. Recognising that young men (in particular) don’t like being… Continue reading Our Watch’s Inventive Trojan Trainer Ad To Promote ‘The Line’ Healthy Masculinity Campaign
Adidas Brings Back The Iconic Predator Boot Promoted Via A Paul Pogba Fronted Campaign
As rivals sports marketers have begun mimicking Adidas’ advertising style, the sportswear behemoth has evolved its creative approach to promote the return of its famous Predator range – the iconic football boots that have been re-imagined for a new generation. Adidas launched an integrated campaign promoting the return of one of its most iconic… Continue reading Adidas Brings Back The Iconic Predator Boot Promoted Via A Paul Pogba Fronted Campaign
ASICS ‘Tower Bridge Glass Walkway Sprint’ & Global Spot Spearheads FlyteFoam Launch
For the spearhead live launch event for its new FlyteFoam Fast Series, ASICS hosted a unique 60m sprint contest across the glass bridges high above London at the top of the iconic Tower Bridge. The sportswear brand transformed the bridge’s two panoramic high-level glass walkways into stylish sprint tracks to create an experience for a… Continue reading ASICS ‘Tower Bridge Glass Walkway Sprint’ & Global Spot Spearheads FlyteFoam Launch
Under Armour’s Redemption-Seeking ‘Make That Old’ Curry 3 Campaign Leverages New NBA Season
Under Armour leverages the new NBA season with a new ‘Make That Old’ footwear campaign revolving round its biggest basketball endorser – Steph Cury. The latest iteration of the Golden State Warriors’ super star’s signature shoe – the Curry 3 – is the subject of this multichannel campaign rolling out in late October as… Continue reading Under Armour’s Redemption-Seeking ‘Make That Old’ Curry 3 Campaign Leverages New NBA Season
Adidas India’s ‘Odds’ Same Shoe Customised Footwear Initiative Supports Blade Runner Para-Athletes
Adidas in India has launched a unique footwear initiative focusing on the needs of para-athletes: the ‘Odds’ is essentially a pair of shoes for the same foot. The project emanated from a simple insight from the sportswear giant’s agency team at Taproot Dentsu India: that many para-athletes, specifically blade runners, need a pair of… Continue reading Adidas India’s ‘Odds’ Same Shoe Customised Footwear Initiative Supports Blade Runner Para-Athletes
Under Armour’s CurryTwo ‘Flash’ Features Fireworks For New Shoe & NBA Season
The week before the new NBA season tip-off, Under Armour rolls out its latest basketball campaign fronted by current MVP Steph Curry wearing his latest UA signature shoe the ‘CurryTwo’. Led by a spearhead spot, the campaign is built around the question of how long it takes to change the game of basketball (the… Continue reading Under Armour’s CurryTwo ‘Flash’ Features Fireworks For New Shoe & NBA Season
Reebok Instagram ‘Hunt the Pump’ Virtual Run Treasure Hunt
Reebok has rolled out an Instagram-led campaign – Hunt For The Pump – to enable followers to virtually run through the streets of San Francisco and be in with a chance to win a pair of new Reebok ZPump Fusion running shoes. This social game takes players on a virtual run on the roads… Continue reading Reebok Instagram ‘Hunt the Pump’ Virtual Run Treasure Hunt
