As rivals sports marketers have begun mimicking Adidas’ advertising style, the sportswear behemoth has evolved its creative approach to promote the return of its famous Predator range – the iconic football boots that have been re-imagined for a new generation. Adidas launched an integrated campaign promoting the return of one of its most iconic… Continue reading Adidas Brings Back The Iconic Predator Boot Promoted Via A Paul Pogba Fronted Campaign
Tag: Boot
Adidas Launches A Single Global Rugby Proposition Via Integrated #NextIsEverything
As the Northern hemisphere rugby season reaches its climax with the European Cup and Lions speculation ramps up, Adidas Rugby launches a new global campaign called ‘Next Is Everything’. Developed in harness with New Zealand headquartered agency Augusto, the initiative features several big name stars (such as England’s Maro Itoje and Anthony Watson, France’s… Continue reading Adidas Launches A Single Global Rugby Proposition Via Integrated #NextIsEverything
