Under Armour leverages the new NBA season with a new ‘Make That Old’ footwear campaign revolving round its biggest basketball endorser – Steph Cury. The latest iteration of the Golden State Warriors’ super star’s signature shoe – the Curry 3 – is the subject of this multichannel campaign rolling out in late October as… Continue reading Under Armour’s Redemption-Seeking ‘Make That Old’ Curry 3 Campaign Leverages New NBA Season
