Early June saw Our Watch, an Australian not for profit organisation committed to ending violence against women and their children, launch a new campaign called ‘The Line’ to promote healthy masculinity dressed up with the ad approach, look, feel and tone of a sportswear brand. Recognising that young men (in particular) don’t like being… Continue reading Our Watch’s Inventive Trojan Trainer Ad To Promote ‘The Line’ Healthy Masculinity Campaign
