Southeast Asian eCommerce platform Lazada rolled out a new campaign through – running from February through to April – to boost awareness and drive entries for the company’s own ‘LAZADA RUN’ inaugural mass participation event which spans six countries across the region. The branded run itself – which includes 21km, 10km, 5km courses and… Continue reading Heckler Singapore Promotes Lazada’s Inaugural SE Asia Six Nations Running Event
Tag: Live Action
FitFlop Launches Vitamin FF Trainers Via Integrated Campaign Led By 3D CGI Product Demo Video
Athleisure and sportswear shoe brand FlitFlop launched its Vitamin FF sneakers through an integrated, animated campaign spearheaded by a 3D CGI product demonstration video supported by live action video and product photograph running across sales channels, marketing materials and digital platforms. The campaign, developed in harness with agency LEAP, showcases FitFlop’s brand values, the… Continue reading FitFlop Launches Vitamin FF Trainers Via Integrated Campaign Led By 3D CGI Product Demo Video
Sportswear Brand On Leverages Beijing 2022 Via ‘Black Ice’ Film Turning Ghanaian Skeleton Star Frimpong Into Comic Book Superhero
Swiss sportswear brand On tells turns the startling sporting story of Ghanian skeleton star Akwasi Frimpong into a graphic novel in a campaign that seeks to create a new hero for the next generation of African winter sports athletes and to show the power of ‘Dreaming On’. Rolled out ahead of Beijing 2022, the… Continue reading Sportswear Brand On Leverages Beijing 2022 Via ‘Black Ice’ Film Turning Ghanaian Skeleton Star Frimpong Into Comic Book Superhero
IOC Partner P&G’s SK-II Studio Launches Action/Animated, Athlete-Fronted ‘VS’ Film Series
The start of May saw IOC partner P&G’s global skincare brand SK-II launched the latest wave of Tokyo 2020/21 work in the form of a multi-channel campaign called ‘VS’ based around an athlete-led animated anthology video series which sets out to inspire all woman through the message that they each have the power to #CHANGEDESTINY.… Continue reading IOC Partner P&G’s SK-II Studio Launches Action/Animated, Athlete-Fronted ‘VS’ Film Series
Nascar Puts It ‘All On The Line’ For Monster Nascar Cup Series Playoff Run Responsive Campaign
US racing series Nascar launched a new campaign ahead of its playoff run that aims to take fans down onto the track for a close up experience of all the race day excitement. Nascar is revving up for its playoff run, and a new campaign takes people down on the track and behind the… Continue reading Nascar Puts It ‘All On The Line’ For Monster Nascar Cup Series Playoff Run Responsive Campaign
