Southeast Asian eCommerce platform Lazada rolled out a new campaign through – running from February through to April – to boost awareness and drive entries for the company’s own ‘LAZADA RUN’ inaugural mass participation event which spans six countries across the region. The branded run itself – which includes 21km, 10km, 5km courses and… Continue reading Heckler Singapore Promotes Lazada’s Inaugural SE Asia Six Nations Running Event
Tag: Philippines
Filipino Olympic Gold Medalist Hidilyn Diaz Fronts Fast Food Chain Jollibee’s ‘Ginto’ Short Film
Filipino multinational quick service restaurant chain Jollibee teamed up with Olympic gold medalist Hidilyn Diaz for a marketing campaign called ‘Ginto’ spearheaded by a short film about the athlete’s ‘lakas at puso / strength at heart’ story. Created by McCann Worldgroup Philippines and directed by Pepe Diokno, Jollibee’s latest Kwentong Jollibee ‘Ginto’ spot chronicles… Continue reading Filipino Olympic Gold Medalist Hidilyn Diaz Fronts Fast Food Chain Jollibee’s ‘Ginto’ Short Film
Snickers Ambushes FIFA World Cup With ‘Wrong World Finals’ Campaign In The Philippines
Snickers sought to hijack the FIFA World Cup finals with an ambush social media campaign called ‘The Wrong World Finals’. As the world tuned in to the final of Russia 2018, Snickers leveraged the biggest sports event of the year with a celebratory social media campaign revolving around all the match-ups you might confuse… Continue reading Snickers Ambushes FIFA World Cup With ‘Wrong World Finals’ Campaign In The Philippines
Nike’s Hypercourt Offers Digital Content-Powered Basketball Court For Endorser Inspired Training
Nike Hypercourt is a tech-enabled training experience in the form of a basketball court that enables players to download specific training content, tips and advice from some of the NBA biggest hoops stars (and Nike endorsers) including LeBron James, Kobe Bryant, Kevin Durant, Russell Westbrook and Kyrie Irving. Created in Manila (The Philippines), the… Continue reading Nike’s Hypercourt Offers Digital Content-Powered Basketball Court For Endorser Inspired Training
Coke & WWF’s Eco Plant Billboard Absorbs Pollution
Coca-Cola has collaborated with The World Wide Fund for Nature (WWF) in The Philippines in order to put up the planet’s first eco friendly ‘plant billboard’. Manila’s most innovative outdoor ad is built from 3,600 individual Fukien tea plants – each one alive and growing. The plant pots themselves are made from recycled coke… Continue reading Coke & WWF’s Eco Plant Billboard Absorbs Pollution
