Malaysian Mobile telecommunications provider U Mobile activated its role as the main sponsor of the Special Olympics Malaysia (SOM) team through an integrated campaign revolving around being ‘Unbeatable’ which leveraged the Special Olympics 2023 World Games Berlin and its own ‘Unbeatable Together’ theme. Bringing to life the telco company’s umbrella strategy of celebrating the… Continue reading Telco U Mobile ‘Unbeatable’ Supports Team Malaysia At Special Olympics World Games Berlin 2023
Tag: Malaysia
Heckler Singapore Promotes Lazada’s Inaugural SE Asia Six Nations Running Event
Southeast Asian eCommerce platform Lazada rolled out a new campaign through – running from February through to April – to boost awareness and drive entries for the company’s own ‘LAZADA RUN’ inaugural mass participation event which spans six countries across the region. The branded run itself – which includes 21km, 10km, 5km courses and… Continue reading Heckler Singapore Promotes Lazada’s Inaugural SE Asia Six Nations Running Event
Pizza Hut ‘Cheese Codes’
Pizza Hut Malaysia leveraged the 2022 FIFA Men’s World Cup by working with Dentsu Creative Malaysia and Carat Media to leverage gamer anticipation, excitement and engagement through an in-game marketing initiative called ‘Cheese Codes’ which incentivised players to recreate the tournament’s key highlights, skills and goals in the mobile football gaming space (including FIFA Mobile,… Continue reading Pizza Hut ‘Cheese Codes’
Nestle’s ‘Kitto Kath Squad’ Surprise Unsuspecting Malaysia EA FIFA Gamers With An Easy Win Break
A late April KitKat campaign in Malaysia surprised EA Sports’ FIFA gamers with an in-game initiative based around easy wins earned by opponents scoring own goals. The initiative, which was developed in harness with Wunderman Thompson Amsterdam, saw KitKat infiltrate EA FIFA (in FIFA Ultimate Team – FUT – Champions Weekend League mode) via… Continue reading Nestle’s ‘Kitto Kath Squad’ Surprise Unsuspecting Malaysia EA FIFA Gamers With An Easy Win Break
OPPO Promotes Reno7 Series 5G By Exploring Different Sides Of Malaysian Badminton Star Lee Aii Jia
Chinese telco and consumer electronics giant OPPO (Guangdong Oppo Mobile Telecommunications Corp) rolled out a brand and product campaign in Malaysia promoting its Reno7 Series 5G called ‘The Portrait Expert’ which was fronted by athlete ambassador and badminton super star Lee Zii Jia. The campaign, conceived and created by agency Ensemble Worldwide Malaysia, features… Continue reading OPPO Promotes Reno7 Series 5G By Exploring Different Sides Of Malaysian Badminton Star Lee Aii Jia
Puma’s ‘Foot Tapping’ Interactive Social Campaign For Mirage Tech Sneakers Let’s Feet Make The Music
In Southeast Asia Puma launched an innovative regional campaign called ‘Foot Tapping’ in March which promoted its latest Mirage Tech sneakers and spanned in-store, online and social campaign for Singapore, Indonesia and Malaysia. Working with agency UltraSuperNew Singapore, the restyled trainer launch campaign was inspired by the world of Electronic Dance Music (EDM) and… Continue reading Puma’s ‘Foot Tapping’ Interactive Social Campaign For Mirage Tech Sneakers Let’s Feet Make The Music
Liverpool Beer Sponsor Carlsberg’s Virtual ‘Red Keg’ Helps Malaysian Fans Celebrate EPL Title
Launched on 29 June to celebrate Liverpool FC’s long awaited Premier League title, in Malaysia the club’s long-time beer sponsor Carlsberg marked the victory with a digital first, purchasable ‘Virtual Champions Keg’ which is redeemable via smartphone. Territory: Malaysia Agency: Grey Malaysia Objective Carlsberg has been a sponsor of Liverpool… Continue reading Liverpool Beer Sponsor Carlsberg’s Virtual ‘Red Keg’ Helps Malaysian Fans Celebrate EPL Title
Yokohama Leverage Chelsea Shirt Deal To Launch Multi-Market Brand & Sales ‘Drive For More’ Campaign
In the first quarter of 2018, Japanese tyre giant Yokohama leveraged its shirt sponsorship with Chelsea FC through a global brand and sales campaign which set out to showcase the synergies between the brand and club called ‘Drive For More’ Territory: International (Primary: India, Malaysia, Vietnam, France and Iberia) Agency: Pitch Marketing Group… Continue reading Yokohama Leverage Chelsea Shirt Deal To Launch Multi-Market Brand & Sales ‘Drive For More’ Campaign
Pantene Malaysia Marks International Women’s Day Via ‘Braids of Strength / Fitness First’ Free Gym Trial
Pantene Malaysia launched the latest instalment of its WanitaBesi/Iron Lady marketing initiative on International Women’s Day with a new campaign called ‘Braids Of Strength’ which champions sport as a key ingredient for the next generation of strong women. Developed in harness with creative agency Grey Group, the campaign showcases sport as a key ingredient… Continue reading Pantene Malaysia Marks International Women’s Day Via ‘Braids of Strength / Fitness First’ Free Gym Trial
IOC Partner Samsung’s ‘Julian & His Magic Skates’ Malaysian Skater Film Created On Galaxy Note8
To pay tribute to the Winter Olympic debut of Julian Yee, Malaysia’s first figure skater Olympian, IOC Worldwide partner Samsung has launched an animated short feature called ‘Julian and His Magical Skates’that was created on a Samsung Galaxy Note8. The brand film was drawn with Samsung’s signature S Pen, the campaign was created in… Continue reading IOC Partner Samsung’s ‘Julian & His Magic Skates’ Malaysian Skater Film Created On Galaxy Note8
Sponsors’ Reaction To Simoncelli MotoGP Tragedy
Marco Simoncelli’s tragic death, following a crash during the Malaysian MotoGP in Sepang, sees a strategic response split amongst sponsors’ responses. Three days after the tragedy, a top level homepage analysis of the 21 brands associated with his San Carlo Honda Gresini Team reveals that 13 sponsors have Simoncelli home page tributes and 8… Continue reading Sponsors’ Reaction To Simoncelli MotoGP Tragedy
