Marco Simoncelli’s tragic death, following a crash during the Malaysian MotoGP in Sepang, sees a strategic response split amongst sponsors’ responses. Three days after the tragedy, a top level homepage analysis of the 21 brands associated with his San Carlo Honda Gresini Team reveals that 13 sponsors have Simoncelli home page tributes and 8… Continue reading Sponsors’ Reaction To Simoncelli MotoGP Tragedy
