The start of June saw BPI Bank activate its partnership with the Portugal Football Association / União Portuguesa de Futebol (UPF) in support of the Women’s National Team ahead of the 2023 FIFA Women’s World Cup via a campaign called ‘It’s A Girl’. The campaign, developed in harness with agency Dentsu Creative, the campaign… Continue reading BPI Bank ‘It’s A Girl’ Campaign Inspires Support For The Portuguese Women’s National Football Team
Tag: Dentsu Creative
Kawaii Voices USTA Ads Focusing On Next Gen Players Ahead Of 2023 US Open
Early June saw the United States Tennis Association (USTA) roll out a new summer campaign focusing on the next generation of tennis talent running under the tagline ‘Spectacular Awaits’. Developed in harness with agency Dentsu Creative, the campaign promotes the upcoming US Open with a focus on the next generation of players and is… Continue reading Kawaii Voices USTA Ads Focusing On Next Gen Players Ahead Of 2023 US Open
Pizza Hut ‘Cheese Codes’
Pizza Hut Malaysia leveraged the 2022 FIFA Men’s World Cup by working with Dentsu Creative Malaysia and Carat Media to leverage gamer anticipation, excitement and engagement through an in-game marketing initiative called ‘Cheese Codes’ which incentivised players to recreate the tournament’s key highlights, skills and goals in the mobile football gaming space (including FIFA Mobile,… Continue reading Pizza Hut ‘Cheese Codes’
Mondelez ‘Fonzies For Canada’ Campaign Teaches Italian Fans How To Support Canada At Qatar 2022
Cheese flavoured crisp brand Fonzies asks Italian fans to lend their passion and support to the Canadian National Team for the 2022 FIFA Men’s World Cup in an integrated campaign called ‘Fonzies For Canada’. The Mondelez snack brand teamed up with agency Dentsu Creative to urge passionate Italian football supporters to temporarily switch their… Continue reading Mondelez ‘Fonzies For Canada’ Campaign Teaches Italian Fans How To Support Canada At Qatar 2022
