The start of June saw BPI Bank activate its partnership with the Portugal Football Association / União Portuguesa de Futebol (UPF) in support of the Women’s National Team ahead of the 2023 FIFA Women’s World Cup via a campaign called ‘It’s A Girl’. The campaign, developed in harness with agency Dentsu Creative, the campaign… Continue reading BPI Bank ‘It’s A Girl’ Campaign Inspires Support For The Portuguese Women’s National Football Team
Tag: Portugal
SL Benfica & Shirt Sponsor Emirates Run Season Ticket Holder Fan Skills Challenge At Estádio Da Luz
Portuguese powerhouse football club SL Benfica and its shirt sponsor Emirates staged a joint on-pitch activation at the Estádio da Luz pre-match prior to its 15 January game against Moreirense. The initiative saw the airline and the club invite 128 season ticket holders to compete in a skills challenge before kick-off – with five… Continue reading SL Benfica & Shirt Sponsor Emirates Run Season Ticket Holder Fan Skills Challenge At Estádio Da Luz
FC Porto Partners With Binance For Digital Engagements Fronted By Port Fan Token Issue
In the first week of November Portuguese Primeira Liga giants FC Porto promoted a new partnership with cryptocurrency brand Binance which introduced a new way to engage its fans through Porto Fan Tokens on the Binance Fan Token Platform. Linked to the red hot digital collectible/NFT trend, the multi-year tie-up with Binance – the… Continue reading FC Porto Partners With Binance For Digital Engagements Fronted By Port Fan Token Issue
Nike Honours Cristiano Ronaldo Via Film, Madeira Football Field Refurb & New Boots
Nike honoured athlete ambassador Cristiano Ronaldo’s latest career milestones through a multi-strand ‘Greatness Starts With A Goal’ campaign which spanned social media content and the renovation of a community football pitch on the island of Madeira where the Portuguese soccer star was born 36 years ago. Marking the Portugal skipper’s new status as the… Continue reading Nike Honours Cristiano Ronaldo Via Film, Madeira Football Field Refurb & New Boots
DJ Marshmello’S World-First Extended Reality Performance For Champions League Final Opening Ceremony
American DJ Marshmello’s striking extended reality performance at the ‘2021 UEFA Champions League Final Opening Ceremony presented by Pepsi‘ was a six-minute show featuring state-of-the-art, immersive technology led by extended reality. With a limited number of fans in the stadium die to pandemic restrictions, the live performance – also featured Selena Gomez and Khalid… Continue reading DJ Marshmello’S World-First Extended Reality Performance For Champions League Final Opening Ceremony
Marshmello’s Twitter Tease & Reveal Of Pepsi’s UEFA Champions League Final Opening Ceremony Stars
American electronic music producer and DJ Christopher Comstock, better known professionally as Marshmello teased and revealed the artists who will join him on stage for the Pepsi Opening Ceremony of the 2021 UEA Champions League Final. Through a UCL draw inspired video reveal, complete with the classic glass bowl and personalised UEFA balls, Marshmello drew… Continue reading Marshmello’s Twitter Tease & Reveal Of Pepsi’s UEFA Champions League Final Opening Ceremony Stars
Heineken Reactivates UEFA CL Partnership With Integrated Campaign led By ‘The Wait Is Over’ Spot
As the UEFA Champions League finally returns after its COVID-19 enforced break, the tournament’s official beer Heineken has celebrated the restart with an integrated, multi-phase campaign spanning ambient, experiential, TV, social and giveaways which was spearheaded by a spot called ‘The Wait Is Over’. The hero piece of creative is a tribute to fan… Continue reading Heineken Reactivates UEFA CL Partnership With Integrated Campaign led By ‘The Wait Is Over’ Spot
Benfica & Rio Ave FC Launch La Liga ‘2 Out Of The Game’ Prostate Cancer Cause Campaign
SL Benfica and Rio Ave FC both took to the pitch with just nine players each to draw attention to the ‘2 Out Of The Game’ prostate cancer initiative for the Portuguese League Against Cancer, Liga de Portugal and the Football Foundation, to draw attention to the risks of prostate cancer. The integrated… Continue reading Benfica & Rio Ave FC Launch La Liga ‘2 Out Of The Game’ Prostate Cancer Cause Campaign
Hisense ‘Skills Brought To Life’ Activates Official Sponsorship Of The UEFA Nations League Finals
In early June, Hisense leveraged its official sponsorship of the UEFA Nations League Finals in Portugal through a campaign called ‘Skills Brought to Life’. The Chinese television and appliance manufacturer’s campaign aimed to leverage the tournament’s international reach to engage with fans around the world and reinforce its global brand positioning. The approach was… Continue reading Hisense ‘Skills Brought To Life’ Activates Official Sponsorship Of The UEFA Nations League Finals
Portuguese Paralympic Committee Extends Ongoing #NoPity Initiative With ‘Dreams’ Commercial
Summer sees the Portuguese Paralympic Committee continue its ongoing #NoPity initiative with an inspirational new film about chasing almost impossible objectives called ‘Dreams’. The spot, created in harness with agency FCB Portugal, follows a narrative story of a child with a disability who decides to chase the dream of becoming a Paralympic athlete, and… Continue reading Portuguese Paralympic Committee Extends Ongoing #NoPity Initiative With ‘Dreams’ Commercial
Portugal Partner Novo Banco Leverages World Cup With Campaign Offering Commission Free Accounts
Leveraging spiking soccer interest ahead of the FIFA World Cup, Portuguese national team sponsor activates its rights with a new offer based campaign called “Ser Titular Não Custa” (Being a first team player is not difficult”). The tagline – being a first team player is not difficult in Portugal – reflects the campaign offer within… Continue reading Portugal Partner Novo Banco Leverages World Cup With Campaign Offering Commission Free Accounts
Real Madrid & Portugal’s Pepe Serenades His Umbro Boots For Valentine’s Day
Pepe shows his love for Umbro on 14 February as the sportswear brand released a video parodying cheesy love songs for Valentine’s Day. Initially teased socially in the lead-up to the big day itself on both Pepe’s personal channels, Happy Valentine’s! pic.twitter.com/jqoUC7PZ30 — Pepe (@officialpepe) February 13, 2016 a> and on the… Continue reading Real Madrid & Portugal’s Pepe Serenades His Umbro Boots For Valentine’s Day
