As the UEFA Champions League finally returns after its COVID-19 enforced break, the tournament’s official beer Heineken has celebrated the restart with an integrated, multi-phase campaign spanning ambient, experiential, TV, social and giveaways which was spearheaded by a spot called ‘The Wait Is Over’. The hero piece of creative is a tribute to fan… Continue reading Heineken Reactivates UEFA CL Partnership With Integrated Campaign led By ‘The Wait Is Over’ Spot
Tag: Lisbon
Benfica Sponsor Emirates Gives Fans An On-Pitch, Pre-Game Spoof Safety Show
Benfica shirt sponsor Emirates activated its new rights with a pre-game, on-pitch live stewardess stunt based around a fun take on an airline safety video. As 65,000 Benfica fans in the Estádio da Luz eagerly awaited the Lisbon derby kick off against rivals Sporting Lisbon, eight Emirates cabin crew assembled in the centre circle… Continue reading Benfica Sponsor Emirates Gives Fans An On-Pitch, Pre-Game Spoof Safety Show
Ford Final UEFA CL ‘Mustang Pre-Order Pop-Up’ Campaign
In the final season of its 22-year partnership with the UEFA Champions League, Ford used its rights around the Lisbon final to launch of its iconic Mustang car in Europe for the first time ever via a multi-platform campaign focusing on allowing the first customers a chance to pre-order the vehicle live during the 90-minute… Continue reading Ford Final UEFA CL ‘Mustang Pre-Order Pop-Up’ Campaign
Deco Fronts MasterCard CL PlayerMascot Training Camp
In the run up to Real and Atletico’s titanic Champions League Final, MasterCard unveiled former Portugal star Deco as the ‘manager’ of its player mascots with a spot showing the former Portugal player coaching a miniature mascot dream team at a secret Player Mascot Training Camp. The webfilm was part of the final phase… Continue reading Deco Fronts MasterCard CL PlayerMascot Training Camp
Coke’s Benfica Box Becomes Eagle’s Nest Fan Dormitory
The drinks’ giant’s corporate box at Lisbon’s Benfica Stadium has been transformed into a dormitory to give football fans and Coca-Cola drinkers an unforgettable night’s sleep. Coke Portugal, who worked with agency O Escritorio, has unveiled a campaign revolving around their Box at Benfica’s Estádio da Luz (Stadium If Light) which the initiative… Continue reading Coke’s Benfica Box Becomes Eagle’s Nest Fan Dormitory
