Hisense, the official television of the FIFA World Cup, ran parallel global and local market activation leveraging its tournament rights and promoting its televisions in more than 200 territories around the world in order to enhance its international brand exposure. In addition to the standard sponsor logo rights, on and off-pitch opportunities, advertising boards… Continue reading Hisense’s Global ‘See The Incredible & Tour’ Content Series The Lead Strand Of Its World Cup Activation
Tag: Experential
Stella Artois 360 Degree, Virtual Reality Wimbledon Work Led By Rufus The Hawk
Stella Artois is rolling out a new campaign, ‘Perfect Flight’, leveraging its Wimbledon partnership by blending advertising and experiences that revolve around the All England Club’s very own ‘Rufus the Hawk’. The official beer and cider of The All England Tennis and Croquet Club’s tournament has launched a new TV spot to spearhead a… Continue reading Stella Artois 360 Degree, Virtual Reality Wimbledon Work Led By Rufus The Hawk
Apple iPad Scorsese-Voiced Oscars Ad Inspires Filmmakers
Apple’s commercial in ABC’s Academy Awards telecast positioned its iPad as the ultimate tool for independent filmmakers with an inspirational ‘Male A Film With iPad’ spot voiced by none other than Oscar winner Martin Scorsese. Built on the message that the product is changing film by enabling young movie makers to work hard… Continue reading Apple iPad Scorsese-Voiced Oscars Ad Inspires Filmmakers
Standard Bank AFCON Work Asks ‘How Deep Is Your Passion?’
Standard Bank’s AFCON 2015 campaign, called ‘How Deep Is Your Passion’, was launched by a TV spot called simply ‘Bread’. The TV strand of the bank’s tournament activation was edited by Kayleigh Kinnear and post production was by Orchestra Blue Post Production Standard Bank, the Official Financial Services Sponsor to the Confederation… Continue reading Standard Bank AFCON Work Asks ‘How Deep Is Your Passion?’
Coke’s Benfica Box Becomes Eagle’s Nest Fan Dormitory
The drinks’ giant’s corporate box at Lisbon’s Benfica Stadium has been transformed into a dormitory to give football fans and Coca-Cola drinkers an unforgettable night’s sleep. Coke Portugal, who worked with agency O Escritorio, has unveiled a campaign revolving around their Box at Benfica’s Estádio da Luz (Stadium If Light) which the initiative… Continue reading Coke’s Benfica Box Becomes Eagle’s Nest Fan Dormitory
