Hisense, the official television of the FIFA World Cup, ran parallel global and local market activation leveraging its tournament rights and promoting its televisions in more than 200 territories around the world in order to enhance its international brand exposure. In addition to the standard sponsor logo rights, on and off-pitch opportunities, advertising boards… Continue reading Hisense’s Global ‘See The Incredible & Tour’ Content Series The Lead Strand Of Its World Cup Activation
